Morgan Stanley Cuts Coupang (CPNG) PT to $31 Over Security Risks, Maintains Overweight Rating

Coupang Inc. (NYSE:CPNG) is one of the best stocks to buy for the next 5 years. On December 14, Morgan Stanley analyst Seyon Park lowered the firm’s price target on Coupang to $31 from $35 and maintained an Overweight rating on the shares. Following Coupang’s recent security breach, Morgan Stanley reduced its valuation estimates to reflect a more cautious risk profile. The firm’s new projections bake in higher costs for security infrastructure; however, Park noted that the breach is unlikely to disrupt Coupang’s actual business activities or customer fulfillment.

On December 1, Coupang disclosed a massive data breach affecting 33.7 million customer accounts, representing nearly two-thirds of the nation’s population. The leak compromised sensitive information, including email addresses, phone numbers, and shipping addresses. This incident caps a record-breaking year for cyberattacks in South Korea, following significant breaches at SK Telecom, KT Corp, and the crypto exchange Upbit.

In Q3 2025, Coupang reported revenue of $9.3 billion, representing an 18% year-over-year increase. Despite heavy investments in new markets, Coupang achieved a net income of $95 million, resulting in diluted earnings per share of $0.05. The company’s core Product Commerce segment remained the primary engine of growth, generating $8 billion in revenue, a 16% increase over the previous year. Coupang’s Developing Offerings segment, which encompasses its international expansion and new services, saw revenue increase 32% to $1.3 billion.

Coupang Inc. (NYSE:CPNG), together with its subsidiaries, owns and operates retail business through its mobile applications and internet websites in South Korea and internationally. It operates through the Product Commerce and Developing Offerings segments.

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Disclosure: None. This article is originally published at Insider Monkey.