DoorDash (DASH) Stock Trades Up, Here Is Why

By Kayode Omotosho | January 05, 2026, 12:16 PM

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What Happened?

Shares of on-demand food delivery service DoorDash (NYSE:DASH) jumped 3.9% in the morning session after J.P. Morgan named the company one of its 'top pick' internet stocks for 2026. 

An analyst from the bank pointed to the company's strong performance, which stemmed from investments in its platform. The report suggested that while the market accounted for the costs of these investments, it probably underestimated the future returns. J.P. Morgan rated the stock as "Overweight," similar to a "Buy," with a $305 price target. Further supporting a positive view, Bank of America mentioned DoorDash's potential to grow deliveries through partnerships with autonomous vehicle companies.

After the initial pop the shares cooled down to $229.78, up 4.5% from previous close.

Is now the time to buy DoorDash? Access our full analysis report here.

What Is The Market Telling Us

DoorDash’s shares are quite volatile and have had 16 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 17 days ago when the stock gained 2.6% on the news that an analyst at Wedbush raised the company's price target. 

Wedbush analyst Scott Devitt maintained an "Outperform" rating on the stock while lifting the price target to $270 from $260. The positive sentiment also followed the company's announcement of a new feature that connected ChatGPT's suggestions with DoorDash's grocery network. This allowed customers to turn recipe and meal ideas directly into grocery orders. The move was seen as a strategic step in the tech and food delivery industry. Other analysts echoed this positive outlook, with firms like Jefferies and Argus Research also maintaining "Buy" ratings on the stock.

DoorDash is up 4.5% since the beginning of the year, but at $229.78 per share, it is still trading 18.4% below its 52-week high of $281.74 from October 2025. Investors who bought $1,000 worth of DoorDash’s shares 5 years ago would now be looking at an investment worth $1,591.

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