Rosenblatt and Benchmark Positive on Taboola.com (TBLA)

Taboola.com Ltd. (NASDAQ:TBLA) is one of the 10 Best US Penny Stocks to Buy. On December 19, Rosenblatt initiated coverage on Taboola.com Ltd. (NASDAQ:TBLA), giving the stock a Buy rating and setting the price target at $6. The research firm said that Taboola.com Ltd.’s (NASDAQ:TBLA) stock has been “mis-characterized as a secular loser from Google AI-search.” This has impacted the stock’s performance over the past year.

Rosenblatt pointed out that the company has made solid progress after its merger with Connecity and its strategic equity partnership with Yahoo. According to the research firm, these efforts have helped position Taboola.com Ltd. (NASDAQ:TBLA) for future growth because of its early adoption of AI for direct marketing across a network of more than 9,000 publishers. Rosenblatt also pointed to improvements in the company’s ad system, Realize, which launched at the start of 2025. The firm said that this has expanded the company’s appeal to marketers.

Also on December 19, Benchmark reiterated its Buy rating on Taboola.com Ltd. (NASDAQ:TBLA) with a price target of $4.50. Benchmark is confident about the company’s core native advertising business, which it sees as stable. The firm added that Taboola.com Ltd.’s (NASDAQ:TBLA) management expects low single-digit percentage revenue growth in 2026 for the company’s Native business, excluding traffic acquisition costs.

Benchmark also highlighted Realize as a key platform update that is contributing to improved the revenue outlook for the company.

Taboola.com Ltd. (NASDAQ:TBLA) is a performance advertising technology company that powers recommendations for the open web to help people explore things they might like. The company helps digital properties, including websites, devices, and mobile apps, to drive monetization and user engagement.

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Disclosure: None. This article is originally published at Insider Monkey.