|
|
|
|
|||||
|
|
|
For many investors in the U.S., Jumia is the default stock for accessing Africa.
It's not the only way for market participants to capitalize on consumer discretionary spending on that continent.
Another promising company operates in an industry familiar to scores of investors in this country.
Investors' affinity for Jumia Technologies (NYSE: JMIA) is understandable. Described as the Amazon of Africa, Jumia does have story stock potential.
It's also got a lot of the hallmarks retail investors crave, including exposure to a high-growth industry (e-commerce), an accommodative share price ($14.17 as of Jan. 6), and a low market capitalization ($1.07 billion as of Jan. 6).
Where to invest $1,000 right now? Our analyst team just revealed what they believe are the 10 best stocks to buy right now. Continue »
Image source: Getty Images.
Jumia is arguably one of the few stocks with ties to Africa with which the bulk of U.S. investors may be familiar. Yet there are other compelling ways to tap the continent's enticing consumer spending story. In fact, one may prove to be a super bet to make.
Perhaps only the most dedicated followers of sin stocks have heard of Super Group (NYSE: SGHC), but that low profile belies impressive results. Up more than 94% over the past year, the sportsbook operator was one of 2025's best-performing betting stocks.
Super Group isn't as Africa-centric as Jumia, but the gaming company is a credible way to tap into rising consumer spending on the continent. Since 2021, Super Group's Africa revenue has tripled to 40% of the company's total today. The bulk of that tally is sourced from South Africa, which is the continent's largest economy.
Still, Super Group is well known in the region, as highlighted by the fact that it ranks among the top three internet casino and sportsbook operators in the eight African nations where it offers those services.
The company's other primary markets are Canada and Europe. It abandoned U.S. sports wagering operations in 2024, while also pulling the plug on its U.S. iGaming business last year. Like some competitors, Super Group has no U.S. exposure, and that's not a bad thing, because the company previously acknowledged that pathways to profitability in this country were complex.
Africa is a different story. In the third quarter, Super Group's internet casino revenue there surged 37%. As for the company's sportsbook profile on the continent, the long-term outlook is attractive because young, upwardly mobile Africans are embracing social media, which is stoking increased interest and participation in sports betting.
Africa's potential isn't the only reason investors may want to evaluate the Betway parent. The company has no debt, and at the end of the third quarter, it had $462 million in cash on hand. That's a tidy cash position for a $6 billion company.
Additionally, Super Group is a capital return story. For the trailing 12 months ended November 2025, the gaming company returned $136 million to shareholders, including dividend payments. Yes, this sports betting stock that most investors in the U.S. haven't heard of pays a dividend, something that DraftKings and FanDuel owner Flutter Entertainment don't do.
Before you buy stock in Super Group (SGHC), consider this:
The Motley Fool Stock Advisor analyst team just identified what they believe are the 10 best stocks for investors to buy now… and Super Group (SGHC) wasn’t one of them. The 10 stocks that made the cut could produce monster returns in the coming years.
Consider when Netflix made this list on December 17, 2004... if you invested $1,000 at the time of our recommendation, you’d have $488,222!* Or when Nvidia made this list on April 15, 2005... if you invested $1,000 at the time of our recommendation, you’d have $1,134,333!*
Now, it’s worth noting Stock Advisor’s total average return is 969% — a market-crushing outperformance compared to 196% for the S&P 500. Don't miss the latest top 10 list, available with Stock Advisor, and join an investing community built by individual investors for individual investors.
*Stock Advisor returns as of January 9, 2026.
Todd Shriber has no position in any of the stocks mentioned. The Motley Fool recommends Flutter Entertainment Plc. The Motley Fool has a disclosure policy.
| Jan-09 | |
| Jan-04 | |
| Jan-02 | |
| Dec-26 | |
| Dec-16 | |
| Dec-11 | |
| Dec-10 | |
| Dec-10 | |
| Dec-04 | |
| Nov-27 | |
| Nov-27 | |
| Nov-26 | |
| Nov-26 | |
| Nov-25 | |
| Nov-24 |
Join thousands of traders who make more informed decisions with our premium features. Real-time quotes, advanced visualizations, backtesting, and much more.
Learn more about FINVIZ*Elite