Wells Fargo Reworks 2026 Staples Outlook, Cuts Church & Dwight (CHD) Target

Church & Dwight Co., Inc. (NYSE:CHD) is included among the 13 Best Consumer Staples Dividend Stocks to Invest in Now.

On January 5, while maintaining an Overweight rating on the stock, Wells Fargo trimmed its price target on Church & Dwight Co., Inc. (NYSE:CHD) to $92 from $100. The change comes as the firm updates its models across Beverage, Food, and Home and Personal Care and carries those assumptions forward into 2026.

Earlier in December, Church & Dwight Co., Inc. (NYSE:CHD) finished a strategic review of its vitamins, minerals, and supplements business. On December 9, the company announced a definitive agreement to sell the VitaFusion and L’il Critters brands to Piping Rock Health Products. The deal includes the brands, related trademarks and licenses, and the manufacturing and distribution sites in Vancouver and Ridgefield, Washington.

The transaction is expected to close before year-end, subject to standard conditions. The VMS business makes up less than 5% of the expected 2025 net sales, so the impact on the overall business is limited. Church & Dwight expects a one-time, after-tax charge of $40 million to $45 million in the fourth quarter of 2025. That figure reflects net proceeds, a non-cash impairment, and costs tied to the transition and transaction.

Perella Weinberg advised Church & Dwight on the deal, with Proskauer Rose serving as legal counsel. Piping Rock worked with Freshfields.

Church & Dwight Co., Inc. (NYSE:CHD) is best known as the leading US producer of sodium bicarbonate, commonly recognized as baking soda. Beyond that core product, the company runs a broad portfolio of personal care, household, and specialty brands that show up in everyday use.

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