Rich Sparkle Holdings Limited (NYSE:ANPA) on Sunday said it has completed the acquisition of Step Distinctive Limited. This company is linked to TikTok star Khaby Lame. The move aims to turn creator-driven reach into a structured commerce engine.
The deal changes the collaboration from occasional individual brand partnerships to a formal, ongoing arrangement in which Step Distinctive Limited and Rich Sparkle Holdings work together exclusively. This new setup controls everything from marketing to sales, much like an online platform that manages all aspects of commerce.
Creator Reach And Revenue Potential
Rich Sparkle highlights Khaby Lame's 360 million followers as a unique global distribution channel. By combining online traffic, operations, logistics, and technology, the company projects that fan-driven live-commerce sales could top $4 billion annually.
Khaby Lame is expected to become a controlling shareholder, aligning brand growth with financial interests, an approach often favored by investors.
For the next three years, Anhui Xiaoheiyang Network Technology Co. will exclusively execute the business plan worldwide, managing live video sales, TikTok Shop, product selection, supply chains, shipping, and customer service.
AI And Digital Twin Strategy
The agreement also allows for the creation of an AI-powered digital twin of Khaby Lame, utilizing his facial and voice data, as well as his behavioral patterns. This virtual twin aims to scale multilingual content and support round-the-clock livestream commerce across time zones.
The initial rollout targets the US, the Middle East, and Southeast Asia, with region-specific pricing and profit accounting.
As the model scales globally, industry experts emphasize that the final ceiling will be determined by local compliance (data authorization, ad disclosure, consumer protection), cross-border fulfillment, and after-sales experience, and AI content risk controls and brand safety.
Technical Snapshot
ANPA shows a 52-week high of $108.68 and a 52-week low of $2.80. The stock is trading well above its 50-day simple moving average (approximately $25.63) and its 200-day SMA (near $25.89), indicating strong trend strength compared to longer-term levels.
ANPA Price Action: Rich Sparkle Holdings shares were up 0.23% at $87.05 at the time of publication on Monday, according to Benzinga Pro data.
Photo by Jay Hirano via Shutterstock
