Snowflake's $1 Billion Move To Boost AI Data Cloud

By Henry Khederian | January 12, 2026, 1:31 PM

Snowflake Inc (NYSE:SNOW) shares are up Monday afternoon as the company is strengthening its AI capabilities through a significant acquisition. Here’s what investors need to know.

Unpacking Snowflake’s Strategic AI Acquisition

Snowflake recently announced plans to acquire Observe, aiming to enhance its AI Data Cloud by integrating AI-powered observability into its offerings. The deal, which could be valued at around $1 billion, highlights the strategic importance of observability in Snowflake’s AI ambitions.

The acquisition will allow Snowflake to combine Observe’s platform with its existing infrastructure, enabling enterprises to manage telemetry data more efficiently. This move is intended to shift from traditional alert-based monitoring to automated troubleshooting, enhancing operational visibility for businesses.

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The Technical Indicators That Signal Mixed Momentum

The stock is currently trading approximately 0.9% below its 20-day simple moving average (SMA) and 6.3% below its 100-day SMA, indicating some short-term weakness. Over the past 12 months, shares have increased by 35.73% and are currently positioned closer to their 52-week highs than lows.

The RSI is at 42.28, which is considered neutral territory, suggesting that the stock is neither overbought nor oversold at this time. Meanwhile, MACD is above its signal line, indicating a bullish momentum.

The combination of neutral RSI and bullish MACD suggests mixed momentum for Snowflake.

  • Key Resistance: $227.00
  • Key Support: $214.00

Will Analysts Revise Earnings Projections Upward?

Investors are looking ahead to the next earnings report on February 25, 2026.

  • EPS Estimate: Loss of 10 cents (Down from 30 cents YoY)
  • Revenue Estimate: $1.25 billion (Up from $986.77 million YoY)

Analyst Consensus & Recent Actions: The stock carries a Buy Rating with an average price target of $281.58. Recent analyst moves include:

  • Barclays: Downgraded to Equal-Weight (Lowered Target to $250.00)
  • Argus Research: Upgraded to Buy (Target $300.00)
  • Citigroup: Buy (Lowered Target to $300.00)

Benzinga Edge Rankings

Below is the Benzinga Edge scorecard for Snowflake, highlighting its strengths and weaknesses compared to the broader market:

  • Momentum: Bullish (Score: 70.86/100) — Stock is outperforming the broader market.

The Verdict: Snowflake Inc.’s Benzinga Edge signal reveals a classic ‘High-Flyer’ setup. While the Momentum (70.86) confirms the strong trend, the lack of additional rankings suggests that investors should remain cautious.

Top ETF Exposure

  • iShares AI Innovation and Tech Active ETF (NYSE:BAI): 4.43% Weight
  • JPMorgan US Tech Leaders ETF (NASDAQ:JTEK): 4.44% Weight
  • Global X Cloud Computing ETF (NASDAQ:CLOU): 4.07% Weight

Significance: Because SNOW carries significant weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.

Snowflake Shares Shake Off Downgrade

SNOW Price Action: Snowflake shares were up 0.58% at $220.37 at the time of publication on Monday, according to Benzinga Pro data.

Image: Shutterstock

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