Western Union (WU) Target Lifted at Keefe Bruyette in Payments Sector Update

The Western Union Company (NYSE:WU) is included among the 13 Best Dividend Stocks Paying Over 6%.

On January 2, Keefe Bruyette raised its price target on The Western Union Company (NYSE:WU) to $10 from $9 and kept a Market Perform rating on the stock. The change came as the firm updated price targets across the consumer finance and payments space, rather than signaling a major company-specific shift.

The Western Union Company (NYSE:WU), meanwhile, has been trying to reshape how investors think about the business. The company has been pushing hard on its digital transformation, aiming to make its platform more modern and easier to use for customers who prefer online and mobile transfers. It has also been expanding its travel money business, building out another revenue stream beyond traditional remittances.

One of the more interesting parts of the strategy is Western Union’s move into stablecoins. The company is exploring how stablecoin technology could fit into its remittance model, especially as cross-border payments keep evolving. Earlier in October, the company announced plans to launch its own US Dollar Payment Token (USDPT), along with a Digital Asset Network meant to connect the digital asset world with traditional fiat currencies.

The company said USDPT would be built on Solana and issued by Anchorage Digital Bank. The Western Union Company (NYSE:WU)’s goal is to broaden the ways money can move across its customer, agent, and partner network, while also improving internal treasury flexibility. The company expects USDPT to become available in the first half of 2026. The token is planned to be accessible through partner exchanges, which should help with distribution and usability from day one.

The Western Union Company (NYSE:WU) is a global provider of cross-border and cross-currency money movement, payments, and digital financial services, serving consumers, businesses, financial institutions, and government clients.

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