e.l.f. Beauty, Inc. (NYSE:ELF) is one of the stocks Jim Cramer recently looked at. A caller asked if they should hold the stock or take profit, and Cramer remarked:
“Okay, the stock’s been troubled, and a lot of that I think is because people are confused about the Chinese, with the manufacturing. Let’s do this. If you get a tariff overturn from the Supreme Court, this stock’s going to go up 25 points. Let’s just hold on to it for now because I think it’s actually reflecting some of the weakness that I don’t even think is there anymore. I think Tarang Amin is terrific.”
e.l.f. Beauty, Inc. (NYSE:ELF) sells cosmetics and skincare products under its brands, like e.l.f. Cosmetics, e.l.f. Skin, Well People, Naturium, and Keys Soulcare. During the November 21, 2025, episode, a caller asked about the stock, and Cramer responded:
“Okay, you know, someone asked me about this last night, and they said, what do you think? I’m out there talking to a lot of people, and I said, you know what? This one’s gotten too hard for me. Look, I know I like Tarang Amin. I backed him the whole way, but it’s just become one of those stocks that’s [got] a tariff problem, and the short interest is really big. And right now, I think it’s low, but I’m afraid literally that I will get my head blown off if I say this is the level to buy it.”
While we acknowledge the potential of ELF as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.
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Disclosure: None. This article is originally published at Insider Monkey.