National Vision (EYE) Stock Trades Up, Here Is Why

What Happened?

Shares of optical retailer National Vision (NYSE:EYE) jumped 4.5% in the afternoon session after Morgan Stanley raised its price target on the company. The investment bank increased its target to $30.00 from a previous $26.00 while maintaining an "Equalweight" rating on the stock. The adjustment represented a more than 15% increase in the price target. This move came as the stock hit a new 52-week high, underscoring a period of strong performance.

After the initial pop the shares cooled down to $29.35, up 2.9% from previous close.

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What Is The Market Telling Us

National Vision’s shares are quite volatile and have had 19 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The biggest move we wrote about over the last year was 11 months ago when the stock gained 21.7% on the news that the company reported strong fourth quarter 2024 results: Revenue beat slightly, and EPS was just in line. New store openings and higher average ticket prices drove sales, although lower online sales and store closures offset some gains​. Looking ahead, National Vision's full-year guidance was a bright spot, with both revenue and EPS outlook surpassing Wall Street's expectations. This outlook is lifting shares.

National Vision is up 13.1% since the beginning of the year, and at $29.35 per share, it is trading close to its 52-week high of $29.46 from December 2025. Investors who bought $1,000 worth of National Vision’s shares 5 years ago would now be looking at an investment worth $603.31.

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