e.l.f Beauty, Inc. (ELF) Maintains Analyst Attention With 2026 Growth Potential

We recently compiled a list of the 15 High Growth Mid-Cap Stocks to Buy. The fifth stock on our list of high growth stocks is e.l.f Beauty, Inc.

TheFly reported on January 14 that UBS lowered its price target on ELF to $98 from $105 and maintained a Neutral rating on the stock. The analyst stated that although the company’s operating environment and market conditions are still difficult, fundamentals may improve in 2026.

Similarly, on the same day, Jefferies initiated coverage of e.l.f Beauty, Inc. (NYSE:ELF) with a Buy rating and a $110 price target. The analyst highlighted the company’s confidence in the continuous cosmetics cycle while revisiting the 2026 view with an emphasis on how consumer purchasing patterns might vary. According to the analyst, ELF is still the firm’s top choice in the industry.

e.l.f Beauty, Inc. (NYSE:ELF) is a U.S. cosmetics and skincare company known for affordable, clean, vegan, and cruelty‑free products sold globally. It operates multiple brands, including e.l.f. Cosmetics, e.l.f. Skin, Well People, Keys Soulcare, and Naturium, through retail and e‑commerce channels, are targeting broad consumer markets.

While we acknowledge the potential of ELF as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.