Salesforce Stock Boost: What's Really Happening?

By Evette Mitkov | January 22, 2026, 3:49 PM

Salesforce Inc (NYSE:CRM) shares are trading higher on Thursday, lifted by a broad market rally. The S&P 500 is up 0.8% and the tech sector is gaining 0.9%, with major indices like the Nasdaq and Russell 2000 also in the green.

The move reflects stronger sentiment across growth and tech names, with Communication Services and Consumer Discretionary stocks also performing well, which are conditions that typically support companies like Salesforce.

Salesforce Technical Analysis

Despite today's bounce, the stock is still under pressure from a technical standpoint. Salesforce remains about 10.1% below its 20‑day simple moving average and 8.3% below its 100‑day, showing it has struggled to regain momentum. Shares are down 31.7% over the past year and sit much closer to their 52‑week lows than their highs.

Technical indicators also point to lingering weakness: the RSI sits at 26.01, signaling oversold conditions, and the MACD remains below its signal line, suggesting bearish momentum could persist in the near term.

The combination of oversold RSI and bearish MACD suggests mixed momentum, indicating that while the stock is oversold, there is still bearish sentiment prevailing.

  • Key Resistance: $267.50
  • Key Support: $222.00

Analyst Consensus & Recent Actions

The stock carries a Buy Rating with an average price target of $325.04. Recent analyst moves include:

  • Barclays: Overweight (Raises Target to $338.00) (Jan. 12)
  • RBC Capital: Sector Perform (Raises Target to $290.00) (Jan. 5)
  • BTIG: Initiated with Buy (Target $335.00) (Dec. 17, 2025)

Valuation Insight: While the stock trades at a premium P/E multiple, the strong consensus and 3% expected earnings decline suggest analysts view this growth as justification for the 43% upside to analyst targets.

Benzinga Edge Rankings

Below is the Benzinga Edge scorecard for Salesforce, highlighting its strengths and weaknesses compared to the broader market:

  • Value: Risk (Score: 6.44) — Trading at a steep premium relative to peers.
  • Growth: Strong (Score: 66.68) — Indicates solid growth potential.
  • Quality: Strong (Score: 76.12) — Balance sheet remains healthy.
  • Momentum: Weak (Score: 7.98) — Stock is underperforming the broader market.

The Verdict: Salesforce’s Benzinga Edge signal reveals a classic “High-Flyer” setup. While the Quality score indicates a healthy balance sheet, the low momentum score warns that the stock is currently underperforming, suggesting that investors should be cautious.

CRM Price Action: Salesforce shares were up 2.87% at $227.92 at the time of publication on Thursday, according to Benzinga Pro.

Image: JackPress/Shutterstock

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