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What's Behind The Pop In Meta Stock Today?

By Evette Mitkov | January 26, 2026, 1:43 PM

Meta Platforms Inc (NASDAQ:META) stock is getting a boost on Monday. The company received a a flurry of positive analyst coverage.

Multiple Analysts Say It’s Time To Buy Meta Stock

Rothschild & Co's James Cordwell upgraded Meta from Neutral to Buy and hiked his price target to $900 from $740, arguing the stock has substantial room to run from current levels, Investing.com reported. The call comes despite concerns about Meta's rising spending.

Cordwell noted that CEO Mark Zuckerberg is in "founder mode," pushing aggressively into AI regardless of costs. Rothschild now expects Meta's total expenses in fiscal 2026 to reach $158.6 billion, well above consensus, and raised its capital‑expenditure forecast to $117.1 billion.

Still, Rothschild said that with shares around $650, the long‑term upside far outweighs near‑term risks.

Elsewhere on the Street, KeyBanc's Justin Patterson reiterated his Overweight rating on Meta, though he trimmed his price target to $835 from $875. Roth Capital's Rohit Kulkarni also provided a similar update on Monday, keeping a Buy rating on shares while lowering the target to $800 from $845.

Meta’s Momentum Builds

Meta is currently trading above its key short-term moving averages, indicating a bullish sentiment among traders. The stock is positioned 4.7% above its 20-day SMA and 5.4% above its 50-day SMA, suggesting that momentum is to the upside, although it is slightly below the 100-day and 200-day SMAs.

The RSI is at 56.89, which is considered neutral territory, indicating that while there is some buying momentum, the stock isn’t overbought, allowing for potential further upside without immediate risk of a pullback. Meanwhile, the MACD is above its signal line, which points to bullish momentum in the near term.

Key support is at $638.50, while resistance is set at $711.00. If the stock approaches the support level, traders should be cautious, as a breach could signal a trend reversal, while a breakout above resistance could lead to a new uptrend.

In December, a death cross occurred when the 50-day SMA crossed below the 200-day SMA. This crossover can often signal a shift in trend, and traders should watch for how the stock reacts in the coming weeks and months.

Over the past 12 months, Meta has seen a modest gain of 2.17%. This performance reflects a longer-term trend that has been relatively stable, but traders should remain vigilant for any signs of volatility or shifts in momentum.

Currently, the stock is positioned at 61.5% of its 52-week range, indicating it is closer to its highs than lows. This positioning suggests that while there is potential for further gains, traders should be aware of the resistance levels that could challenge upward movement.

META Price Action: Meta shares were up 2.05% at $672.28 at the time of publication on Monday, according to Benzinga Pro.

Image: Shutterstock

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