Figma (FIG) Looks Well-Positioned With Unique IP and Web-Based Front End

Figma Inc (NYSE:FIG) is one of the best large cap stocks under $100 with huge upside potential.

On January 15, Elizabeth Porter from Morgan Stanley maintained an Equal Weight rating on Figma Inc (NYSE:FIG). She revised her price target from $65 to $48, which still offers an attractive upside of almost 66%.

Porter noted that SaaS application companies underperformed in 2025 compared with both the broader software segment and the technology sector. However, she has a positive outlook for the coming year based on AI-linked risks being downplayed compared to preliminary fears. Porter remains “selectively opportunistic” in this space, given a lack of spend across the broader segment.

On January 12, Kash Rangan of Goldman Sachs also assigned a Neutral rating to Figma Inc. (NYSE:FIG). He forecasted a price target of $40.00, which results in an upside of over 38% from the prevailing level.

Rangan acknowledged Figma Inc (NYSE:FIG) for its web-based front end and a unique intellectual property to synchronize changes across multiple users. This makes the company a leading player in collaborative design for product development.

Figma Inc (NYSE:FIG) operates a browser-based platform that helps teams build products through UI/UX design. It covers multiple stages of product development, including idea generation, prototyping, and design systems. It also offers various other tools such as Dev Mode, FigJam, Figma Slides, Figma Buzz, Figma Draw, and more.

While we acknowledge the potential of FIG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.