Wix.com Ltd. (NASDAQ:WIX) shares are trading higher on Wednesday following the company’s announcement of a $2 billion share repurchase program.
This news reflects the Board’s confidence in Wix’s ability to generate strong cash flow and enhance shareholder value, which is contributing to positive sentiment around the stock.
Wix Launches $2 Billion Share Buyback
Wix’s Board of Directors authorized a two-year program to repurchase up to $2 billion of the company’s securities, including ordinary shares and convertible notes.
The program is designed to be flexible, allowing repurchases through various methods, including open-market purchases and privately negotiated transactions.
The company plans to fund these repurchases using cash on hand and future cash generated from operations.
This initiative comes as Wix continues to strengthen its market position, emphasizing its commitment to enhancing shareholder value. The company held $889.616 million in cash and cash equivalents as of September 30, 2025.
Wix’s Mixed Technical Indicators
Wix stock is currently trading 4.9% below its 20-day simple moving average (SMA) but is 24.3% below its 100-day SMA, indicating some short-term strength while struggling in the longer term. Over the past 12 months, shares have decreased by 64.35% and are currently positioned closer to their 52-week lows than highs.
The RSI is at 40.40, which is considered neutral territory, while the MACD is above its signal line, indicating bullish momentum. The combination of neutral RSI and bullish MACD suggests mixed momentum for the stock.
- Key Resistance: $106.50
- Key Support: $92.00
Wix’s Earnings Forecast and Analyst Sentiment
Investors are looking ahead to the next earnings report on February 18, 2026.
- EPS Estimate: $0.98 (Down from $1.93 YoY)
- Revenue Estimate: $527.83 million (Up from $460.45 million YoY)
- Valuation: P/E of 37.3x (Indicates premium valuation)
Analyst Consensus & Recent Actions:
The stock carries a Buy Rating with an average price target of $178.57. Recent analyst moves include:
- Citizens: Market Outperform (Lowers Target to $125.00) (Jan. 22)
- Barclays: Overweight (Lowers Target to $205.00) (Jan. 21)
- Morgan Stanley: Overweight (Lowers Target to $160.00) (Jan. 15)
WIX Scores on Benzinga Edge
Below is the Benzinga Edge scorecard for WIX.com, highlighting its strengths and weaknesses compared to the broader market:
- Value Rank: 22.03 — Stock is trading at a steep premium relative to peers.
- Growth Rank: 19.29 — Indicates weak growth prospects compared to the market.
- Momentum Rank: 1.75 — Stock is underperforming the broader market.
The Verdict: WIX.com’s Benzinga Edge signal reveals a classic ‘High-Flyer’ setup. While the Value and Growth scores indicate significant challenges, the Momentum score suggests the stock is currently underperforming.
WIX Price Action: Wix.com shares were up 8.86% at $95.75 at the time of publication on Wednesday, according to Benzinga Pro data.
Photo via Shutterstock
