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Why Sony (SONY) Dipped More Than Broader Market Today

By Zacks Equity Research | January 28, 2026, 5:50 PM

Sony (SONY) closed at $22.28 in the latest trading session, marking a -1.42% move from the prior day. The stock's change was less than the S&P 500's daily loss of 0.01%. Elsewhere, the Dow saw an upswing of 0.03%, while the tech-heavy Nasdaq appreciated by 0.17%.

Heading into today, shares of the electronics and media company had lost 12.13% over the past month, lagging the Consumer Discretionary sector's loss of 4.26% and the S&P 500's gain of 0.78%.

The upcoming earnings release of Sony will be of great interest to investors. The company's upcoming EPS is projected at $0.34, signifying a 17.07% drop compared to the same quarter of the previous year. At the same time, our most recent consensus estimate is projecting a revenue of $23.88 billion, reflecting a 17.52% fall from the equivalent quarter last year.

For the full year, the Zacks Consensus Estimates project earnings of $1.21 per share and a revenue of $77.36 billion, demonstrating changes of -1.63% and -9.04%, respectively, from the preceding year.

Any recent changes to analyst estimates for Sony should also be noted by investors. These latest adjustments often mirror the shifting dynamics of short-term business patterns. As a result, upbeat changes in estimates indicate analysts' favorable outlook on the business health and profitability.

Our research suggests that these changes in estimates have a direct relationship with upcoming stock price performance. To exploit this, we've formed the Zacks Rank, a quantitative model that includes these estimate changes and presents a viable rating system.

Ranging from #1 (Strong Buy) to #5 (Strong Sell), the Zacks Rank system has a proven, outside-audited track record of outperformance, with #1 stocks returning an average of +25% annually since 1988. Over the past month, the Zacks Consensus EPS estimate has moved 0.42% higher. Sony is currently sporting a Zacks Rank of #3 (Hold).

From a valuation perspective, Sony is currently exchanging hands at a Forward P/E ratio of 18.75. This represents a premium compared to its industry average Forward P/E of 14.59.

Meanwhile, SONY's PEG ratio is currently 8.6. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. The Audio Video Production industry currently had an average PEG ratio of 8.6 as of yesterday's close.

The Audio Video Production industry is part of the Consumer Discretionary sector. With its current Zacks Industry Rank of 45, this industry ranks in the top 19% of all industries, numbering over 250.

The Zacks Industry Rank gauges the strength of our industry groups by measuring the average Zacks Rank of the individual stocks within the groups. Our research shows that the top 50% rated industries outperform the bottom half by a factor of 2 to 1.

Be sure to use Zacks.com to monitor all these stock-influencing metrics, and more, throughout the forthcoming trading sessions.

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Sony Corporation (SONY): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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