3 Reasons to Sell SAM and 1 Stock to Buy Instead

Since July 2025, Boston Beer has been in a holding pattern, posting a small return of 0.7% while floating around $213.26. The stock also fell short of the S&P 500’s 9.5% gain during that period.

Is now the time to buy Boston Beer, or should you be careful about including it in your portfolio? Get the full breakdown from our expert analysts, it’s free.

Why Is Boston Beer Not Exciting?

We're cautious about Boston Beer. Here are three reasons we avoid SAM and a stock we'd rather own.

1. Long-Term Revenue Growth Flatter Than a Pancake

A company’s long-term performance is an indicator of its overall quality. Any business can put up a good quarter or two, but the best consistently grow over the long haul. Unfortunately, Boston Beer struggled to consistently increase demand as its $1.98 billion of sales for the trailing 12 months was close to its revenue three years ago. This wasn’t a great result and signals it’s a lower quality business.

2. Fewer Distribution Channels Limit its Ceiling

With $1.98 billion in revenue over the past 12 months, Boston Beer is a small consumer staples company, which sometimes brings disadvantages compared to larger competitors benefiting from economies of scale and negotiating leverage with retailers.

3. Projected Revenue Growth Shows Limited Upside

Forecasted revenues by Wall Street analysts signal a company’s potential. Predictions may not always be accurate, but accelerating growth typically boosts valuation multiples and stock prices while slowing growth does the opposite.

Over the next 12 months, sell-side analysts expect Boston Beer’s revenue to stall, close to This projection doesn't excite us and implies its newer products will not catalyze better top-line performance yet.

Final Judgment

Boston Beer’s business quality ultimately falls short of our standards. With its shares underperforming the market lately, the stock trades at 20.8× forward P/E (or $213.26 per share). Beauty is in the eye of the beholder, but our analysis shows the upside isn’t great compared to the potential downside. We're pretty confident there are more exciting stocks to buy at the moment. We’d recommend looking at a dominant Aerospace business that has perfected its M&A strategy.

Stocks We Would Buy Instead of Boston Beer

The market’s up big this year - but there’s a catch. Just 4 stocks account for half the S&P 500’s entire gain. That kind of concentration makes investors nervous, and for good reason. While everyone piles into the same crowded names, smart investors are hunting quality where no one’s looking - and paying a fraction of the price. Check out the high-quality names we’ve flagged in our Top 5 Strong Momentum Stocks for this week. This is a curated list of our High Quality stocks that have generated a market-beating return of 244% over the last five years (as of June 30, 2025).

Stocks that have made our list include now familiar names such as Nvidia (+1,326% between June 2020 and June 2025) as well as under-the-radar businesses like the once-small-cap company Comfort Systems (+782% five-year return). Find your next big winner with StockStory today.