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How to Find Strong Retail and Wholesale Stocks Slated for Positive Earnings Surprises

By Zacks Equity Research | February 03, 2026, 8:55 AM

Quarterly financial reports play a vital role on Wall Street, as they help investors see how a company has performed and what might be coming down the road in the near-term. And out of all of the metrics and results to consider, earnings is one of the most important.

The earnings figure itself is key, of course, but a beat or miss on the bottom line can sometimes be just as, if not more, important. Therefore, investors should consider paying close attention to these earnings surprises, as a big beat can help a stock climb and vice versa.

Hunting for 'earnings whispers' or companies poised to beat their quarterly earnings estimates is a somewhat common practice. But that doesn't make it easy. One way that has been proven to work is by using the Zacks Earnings ESP tool.

The Zacks Earnings ESP, Explained

The Zacks Earnings ESP, or Expected Surprise Prediction, aims to find earnings surprises by focusing on the most recent analyst revisions. The basic premise is that if an analyst reevaluates their earnings estimate ahead of an earnings release, it means they likely have new information that could possibly be more accurate.

With this in mind, the Expected Surprise Prediction compares the Most Accurate Estimate (being the most recent) against the overall Zacks Consensus Estimate. The percentage difference provides the ESP figure. The system also utilizes our core Zacks Rank to provide a stronger system for identifying stocks that might beat their next quarterly earnings estimate and possibly see the stock price climb.

Bringing together a positive earnings ESP alongside a Zacks Rank #3 (Hold) or better has helped stocks report a positive earnings surprise 70% of the time. Furthermore, by using these parameters, investors have seen 28.3% annual returns on average, according to our 10 year backtest.

Stocks with a #3 (Hold) ranking, which is most stocks covered at 60%, are expected to perform in-line with the broader market. But stocks that fall into the #2 (Buy) and #1 (Strong Buy) ranking, or the top 15% and top 5% of stocks, respectively, should outperform the market. Strong Buy stocks should outperform more than any other rank.

Should You Consider Burlington Stores?

The final step today is to look at a stock that meets our ESP qualifications. Burlington Stores (BURL) earns a #3 (Hold) 30 days from its next quarterly earnings release on March 5, 2026, and its Most Accurate Estimate comes in at $4.88 a share.

BURL has an Earnings ESP figure of +3.72%, which, as explained above, is calculated by taking the percentage difference between the $4.88 Most Accurate Estimate and the Zacks Consensus Estimate of $4.71. Burlington Stores is one of a large database of stocks with positive ESPs. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

BURL is one of just a large database of Retail and Wholesale stocks with positive ESPs. Another solid-looking stock is Wayfair (W).

Wayfair, which is readying to report earnings on February 19, 2026, sits at a Zacks Rank #3 (Hold) right now. Its Most Accurate Estimate is currently $0.67 a share, and W is 16 days out from its next earnings report.

For Wayfair, the percentage difference between its Most Accurate Estimate and its Zacks Consensus Estimate of $0.65 is +2.81%.

Because both stocks hold a positive Earnings ESP, BURL and W could potentially post earnings beats in their next reports.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

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Burlington Stores, Inc. (BURL): Free Stock Analysis Report
 
Wayfair Inc. (W): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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