Morgan Stanley Lifts Mattel (MAT) PT to $22, Cites Sector Valuation Adjustments

Mattel Inc. (NASDAQ:MAT) is one of the most undervalued quality stocks to buy right now. On February 2, Morgan Stanley analyst Megan Alexander Clapp increased the price target for Mattel to $22 from $21 while maintaining an Equal Weight rating. In a Q4 2025 earnings preview for the toymaking sector, Morgan Stanley suggested that the risk and reward profile is more favorably skewed toward Hasbro than Mattel.

Earlier on January 9, Goldman Sachs downgraded Mattel to Neutral from Buy while maintaining a $21 price target, citing a more balanced risk-to-reward profile at current valuations. The firm is adopting a wait-and-see approach regarding the progress of Mattel’s new growth initiatives and expresses caution toward the 2026 toy market. Specifically, the firm highlighted concerns over a challenging macroeconomic environment, the potential impact of tariffs and price increases, and shifting retailer sentiment as primary reasons for their neutral stance.

However, on January 7, UBS raised the firm’s price target on Mattel to $30 from $29, while maintaining a Buy rating as the company heads into 2026.

Mattel Inc. (NASDAQ:MAT) is a toy and family entertainment company that designs, manufactures, and markets toys and consumer products in North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific.

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Disclosure: None. This article is originally published at Insider Monkey.