Voya Financial, NerdWallet, SoFi, Sezzle, and Dave Shares Plummet, What You Need To Know

What Happened?

A number of stocks fell in the afternoon session after the market slid following the release of weaker-than-expected private-sector employment data, fueling concerns about a cooling economy. 

According to the ADP report, U.S. private employers added only 22,000 jobs in January, falling significantly short of economists' estimates of 45,000. This miss signals that the multi-year cooling in labor demand has continued into the new year. The disappointing data added to existing market pressures, particularly on the tech sector, as investors weigh the implications of a potential economic slowdown on corporate earnings and growth prospects.

The stock market overreacts to news, and big price drops can present good opportunities to buy high-quality stocks.

Among others, the following stocks were impacted:

• Custody Bank company Voya Financial (NYSE:VOYA) fell 3.2%. Is now the time to buy Voya Financial? Access our full analysis report here, it’s free.
• Diversified Financial Services company NerdWallet (NASDAQ:NRDS) fell 3.7%. Is now the time to buy NerdWallet? Access our full analysis report here, it’s free.
• Personal Loan company SoFi (NASDAQ:SOFI) fell 4.6%. Is now the time to buy SoFi? Access our full analysis report here, it’s free.
• Personal Loan company Sezzle (NASDAQ:SEZL) fell 2.5%. Is now the time to buy Sezzle? Access our full analysis report here, it’s free.
• Personal Loan company Dave (NASDAQ:DAVE) fell 4%. Is now the time to buy Dave? Access our full analysis report here, it’s free.

Zooming In On SoFi (SOFI)

SoFi’s shares are extremely volatile and have had 43 moves greater than 5% over the last year. In that context, today’s move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business.

The previous big move we wrote about was 27 days ago when the stock gained 2.7% on the news that investors rotated out of tech names to capitalize on attractive relative valuations. Market analysts noted that while technology remained a long-term theme, the immediate growth story was shifting toward sectors that lagged the AI-driven run-up. As high-growth tech names faced profit-taking, capital flowed into banks and asset managers viewed as offering more defensible earnings multiples in the current climate. The move reflected a classic pivot, in which traders lock in gains from volatile innovators and redeploy them into the "value" side of the market to maintain exposure while reducing risk. The positive mood was supported by a Goldman Sachs forecast that projected U.S. economic growth would accelerate to 2.6 percent in 2026. This outlook was based on expectations of tax cuts, easier financial conditions, and a reduced economic drag from tariffs.

SoFi is down 24.6% since the beginning of the year, and at $20.71 per share, it is trading 35.7% below its 52-week high of $32.21 from November 2025. Investors who bought $1,000 worth of SoFi’s shares 5 years ago would now be looking at an investment worth $826.38.

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