Elon Musk's Tesla Reignites Roadster Hype With New Trademark Filings

Tesla Inc. (NASDAQ:TSLA) has filed new trademark applications with the United States Patent and Trademark Office (USPTO) for its awaited Roadster.

New Trademark Filings

The filings, dated Feb 3, were filed by Tesla with the agency and describe the wordmark "Roadster" in a stylized format, while the second filing details "a triangle design consisting of three flowing, curved lines," the filing said. The design showcases what could possibly be the Roadster silhouette.

Tesla CEO Elon Musk had earlier shared that the company could look for other names for the Cybercab because Tesla was "not allowed to use the word cab or taxi" in some states, adding that the company could call it "Cybercar" and "Cybervehicle" instead, which was followed by trademark filings from Tesla.

Tesla's Roadster Built For Performance

Musk had earlier shared that the Roadster, which has been teased on several occasions, would be tailored for performance, much like hypercars from the likes of Ferrari. The CEO also shared that with the Roadster, safety was "not the main goal" for Tesla.

Earlier patent applications also showcased that Tesla was working on an active aerodynamic system that would direct airflow through a series of fans to generate downforce in the Roadster. The filing also mentioned that the system could be used to make the car hover.

Questions Remain

However, questions remain unanswered about the timelines for the Roadster, despite Tesla sharing that an April debut for the vehicle could be imminent. The Roadster has so far failed to live up to the timelines, with OpenAI founder Sam Altman and YouTuber Marques Brownlee, aka MKBHD, both cancelling their $50,000 bookings for the vehicle.

Benzinga Edge Rankings show that Tesla scores well on the Momentum metric and offers a favorable price trend in the Long Term.

Price Action: TSLA slid 2.17% to $397.21 at market close on Thursday, sliding 2.09% further to $388.90 during the after-hours session.

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