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Don't Overlook Snap (SNAP) International Revenue Trends While Assessing the Stock

By Zacks Equity Research | February 09, 2026, 9:15 AM

Did you analyze how Snap (SNAP) fared in its international operations for the quarter ending December 2025? Given the widespread global presence of this company behind Snapchat, scrutinizing the trends in international revenues becomes imperative to assess its financial strength and future growth possibilities.

The global economy today is deeply interlinked, making a company's engagement with international markets a critical factor in determining its financial success and growth path. It has become essential for investors to comprehend how much a company relies on these foreign markets, as this understanding reveals the firm's potential for consistent earnings, its capacity to harness different economic cycles, and its overall growth prospects.

Presence in international markets can act as a hedge against domestic economic downturns and provide access to faster-growing economies. However, this diversification also brings complexities due to currency fluctuations, geopolitical risks and differing market dynamics.

Upon examining SNAP's recent quarterly performance, we noticed several interesting patterns in the revenue generated from its international segments, which are commonly analyzed and observed by Wall Street experts.

The company's total revenue for the quarter stood at $1.72 billion, increasing 10.2% year over year. Now, let's delve into SNAP's international revenue breakdown to gain insights into the significance of its operations beyond home turf.

A Dive into SNAP's International Revenue Trends

Europe accounted for 19.9% of the company's total revenue during the quarter, translating to $341.13 million. Revenues from this region represented a surprise of +1.27%, with Wall Street analysts collectively expecting $336.86 million. When compared to the preceding quarter and the same quarter in the previous year, Europe contributed $297.95 million (19.8%) and $287.03 million (18.4%) to the total revenue, respectively.

Rest of World generated $349.83 million in revenues for the company in the last quarter, constituting 20.4% of the total. This represented a surprise of -0.12% compared to the $350.24 million projected by Wall Street analysts. Comparatively, in the previous quarter, Rest of World accounted for $311.08 million (20.6%), and in the year-ago quarter, it contributed $301.31 million (19.4%) to the total revenue.

Revenue Forecasts for the International Markets

Wall Street analysts expect Snap to report a total revenue of $1.53 billion in the current fiscal quarter, which suggests an increase of 12.2% from the prior-year quarter. Revenue shares from Europe and Rest of World are predicted to be 17.2%, and 23.1%, corresponding to amounts of $263.01 million, and $352.79 million, respectively.

For the entire year, the company's total revenue is forecasted to be $6.76 billion, which is an improvement of 14.1% from the previous year. The revenue contributions from different regions are expected as follows: Europe will contribute 19.2% ($1.3 billion), and Rest of World 20.8% ($1.41 billion) to the total revenue.

Concluding Remarks

The dependency of Snap on global markets for its revenues presents a mix of potential gains and hazards. Thus, monitoring the trends in its overseas revenues can be a key indicator for predicting the firm's future performance.

In an environment where global interconnections and geopolitical skirmishes are intensifying, Wall Street analysts keep a keen eye on these trends, particularly for firms with overseas operations, to adjust their earnings predictions. Moreover, a range of other aspects, including how a company fares in its home country, significantly affects these projections.

At Zacks, we place significant importance on a company's evolving earnings outlook. This is based on empirical evidence demonstrating its strong influence on a stock's short-term price movements. Invariably, there exists a positive relationship -- an upward revision in earnings estimates is typically mirrored by a rise in the stock price.

The Zacks Rank, our proprietary stock rating mechanism, demonstrates a notable performance history confirmed through external audits. It effectively utilizes the power of earnings estimate revisions to act as a predictor of a stock's price performance in the near term.

Currently, Snap holds a Zacks Rank #3 (Hold), signifying its potential to match the overall market's performance in the forthcoming period. You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>> .

A Look at Snap's Recent Stock Price Performance

Over the past month, the stock has lost 36.4% versus the Zacks S&P 500 composite's 0.2% decrease. The Zacks Computer and Technology sector, of which Snap is a part, has declined 2% over the same period. The company's shares have declined 39.1% over the past three months compared to the S&P 500's 3.4% increase. Over the same period, the sector has risen 0.3%

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This article originally published on Zacks Investment Research (zacks.com).

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