Fong Lee, CEO of Strategy (NASDAQ:MSTR), said the company's Digital Asset Treasury (DAT) model is built to offer amplified exposure to Bitcoin (CRYPTO: BTC), positioning the stock as a leveraged proxy for the asset.
Strategy’s ‘Stretch' Product Targets Yield-Focused Investors
In a Bloomberg interview on Wednesday, Lee described Bitcoin as "digital capital" — a decentralized, supply-limited store of value inherently tied to volatility.
As a result, Strategy's stock tends to move more sharply than Bitcoin itself, both to the upside and downside.
To cater to investors seeking yield with reduced volatility, the company developed "Stretch," a preferred product designed to offer high returns, monthly dividends and strong collateral backing.
Lee said Strategy expects to increasingly rely on Stretch as a funding source rather than issuing additional common equity.
He added that the product is engineered to provide structured exposure to digital capital while mitigating volatility, performing as designed under its specified conditions.
Why Strategy Has No Plans To Sell Bitcoin
Addressing concerns about potential Bitcoin sales, Lee said liquidation would only occur under an extreme scenario, such as a 90% price collapse sustained over five years, in order to meet debt obligations.
He characterized that outcome as "extremely unlikely."
While other DAT-focused firms have entered the market, Lee emphasized that each company must define its own treasury strategy.
Strategy, he said, is not looking to acquire distressed peers and remains focused on expanding its core offerings.
Ultimately, Lee reiterated that the company's primary objective is to grow Bitcoin per share over time, targeting a potential doubling over the next seven years, a strategy aimed at generating shareholder value beyond simply holding BTC.
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