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Reasons Why Adobe (ADBE) Offers Such Impressive Upside

By Muhammad Ali Khalid | February 20, 2026, 11:36 AM

Adobe Incorporated (NASDAQ:ADBE) is one of the 12 oversold software stocks to invest in.

On January 14, Robert Oliver of Baird reiterated his Neutral rating on Adobe Incorporated (NASDAQ:ADBE). In the process, he also lowered the price target from $410 to $350. Despite the downward revision, the stock still offers an upside potential of almost 33%.

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On January 5, Brent Thill from Jefferies downgraded his rating for Adobe Incorporated (NASDAQ:ADBE) from Buy to Hold. He reduced his price target on the stock from $500 to $400, yielding a revised upside of more than 51%.

Thill’s rating adjustment came as part of Jefferies’ revisions to the software segment based on the 2026 outlook. The firm recommends investors remain underweight on the software segment, pointing towards moderating growth and better opportunities in other areas like semiconductors. It expects another year of gradual AI monetization, noting that stronger AI-related growth will be needed to ease concerns about potential disintermediation.

Adobe Incorporated (NASDAQ:ADBE) is a global technology company that focuses on digital media and marketing solutions. It offers tools for creating, publishing, and promoting content, as well as managing documents. It also operates a platform that allows businesses to measure and monetize customer experiences based on marketing, advertising, and analytics.

While we acknowledge the potential of ADBE as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 15 Most Promising Mid-Cap Healthcare Stocks Under $50 and 11 Most Promising Small-Cap Industrial Stocks Under $50.

Disclosure: None. This article is originally published at Insider Monkey.

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