Deutsche Bank Initiates Coverage of Amer Sports, Inc. (AS)

Amer Sports, Inc. (NYSE:AS) is among the Most Volatile Stocks.

On January 8, 2026, Deutsche Bank initiated coverage of Amer Sports, Inc. (NYSE:AS) with a Buy rating and a price objective of $49. The firm has resumed coverage of global brands, off-price, and niche beauty retail. Deutsche mentioned an unexpectedly robust retail year and anticipates a volatile but mostly risk-on macroeconomic backdrop in 2026. The firm predicted strong top-line growth in the first half, fueled by easier weather comparisons and increased tax refunds.

On February 10, 2026, UBS boosted Amer Sports, Inc. (NYSE:AS)’s price target to $60 from $58 while maintaining a Buy rating, noting a balanced upside and downside skew before the Q4 results report.

On January 14, 2026, Truist upgraded Amer Sports, Inc. (NYSE:AS)’s price goal to $46 from $45 while retaining a Buy rating. The firm anticipated softlines retail to profit in 2026, especially in the first half, from higher tax refunds and the World Cup.

Amer Sports, Inc. (NYSE:AS) manufactures, markets, and sells athletic equipment, apparel, and footwear. It operates in three segments: technical clothing, outdoor performance, and ball and racquet sports.

While we acknowledge the potential of AS as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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