Here's What Sportradar Group AG's (SRAD) Partnership With NBC Sports Means For Investors

Sportradar Group AG (NASDAQ:SRAD) is one of the 10 best beaten down software stocks with the highest upside potential. Sportradar Group AG (NASDAQ:SRAD) announced a multi-year partnership with NBC Sports Regional Sports Networks (RSNs) on February 9. The agreement is aimed at improving the NBA viewing experience by adding real-time broadcast technology to live game coverage. Under the agreement, NBC Sports Regional Networks will utilize Sportradar’s NBA Advanced Data and GameFrame during live NBA broadcasts in the 2025-26 and 2026-27 seasons. The partnership covers hundreds of NBA games across NBC Sports’ regional networks. It aims to provide more detailed and engaging coverage for fans in multiple NBA markets across the United States.

GameFrame is a major part of the partnership. It uses artificial intelligence to turn live NBA player-tracking data into on-screen graphics, shot charts, animated replays, and custom digital content. These tools help commentators describe outcomes, break down plays, and explain players’ positions as the game unfolds.

Brian Josephs, VP, The Americas, Sportradar Group AG (NASDAQ:SRAD), commented:

“This agreement builds upon our long-standing relationship with NBC and reflects how we continue to expand the ways we support their live sports coverage. As NBC continues to evolve how it serves fans across platforms, Sportradar is helping deliver the data-driven tools that bring greater clarity and context to live games, creating more engaging NBA viewing experiences for fans.”

Sportradar Group AG (NASDAQ:SRAD) operates as a provider of data services. The company offers its services to the media and sports betting industries across the  Middle East, the United States, Africa, Switzerland, the Caribbean, the Asia Pacific, Europe, North America, and Latin America.

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