Prediction markets aren't emerging — they're already operating at scale. And according to Seth Young, CEO of High Roller Technologies Inc(AMEX:ROLR), that changes the conversation entirely.
In an exclusive email interview with Benzinga, Young made it clear: this is no longer a question of experimentation. It's a question of participation.
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Multi-Billion-Dollar Activity Changes The Equation
"We believe this is the right moment to enter the U.S. prediction markets space because the category has reached economic scale and consumer engagement is clearly accelerating," Young said.
He didn't hedge.
"When a space is already demonstrating multi-billion-dollar annual activity, the question shifts from whether to participate to whether you can afford to overlook it."
That framing signals urgency. Young sees structural growth, not a cyclical spike. He revealed the company has spent the past year preparing for scale.
"This is about long-term structural growth," he said. "We're entering with a clear strategy and strong conviction in where the market is headed."
‘Building With Scale In Mind’
Young views prediction markets as more than a revenue line. He calls it both a financial opportunity and a digital audience expansion strategy.
"If the category develops the way we expect, it can become a meaningful contributor over time," he said.
Even before revenue ramps, growing engaged users in regulated markets strengthens the broader business.
"We're building this with scale in mind," Young added, emphasizing that as audience grows, financial impact follows.
For High Roller, this isn't a side bet. It's infrastructure.
And the CEO's message to the market sounds simple: ignoring multi-billion-dollar momentum carries its own risk.
