On Monday, AJ Investment Research posted on the social media platform X, outlining BYD's sales decline in 2026. "BYD is currently running at below 50% capacity and sales dropped 36%," the researcher said.
I've never seen a more rapid sales collapse outside a severe ecnomic recession. BYD is currently running at below 50% capacity and sales dropped 36% on a apples-to-apples basis.
The trailing 2-months sales rate, which removes the effects of Lunar New Year, is down 36%!
Musk, responding to the post, shared his take on the sales drop. "That's tough sledding," he said in his response. He added that factories perform well when they're running at "above 80% capacity," but shared that factories would function marginally well at 60% capacity, but are "mega pain below 50%."
That's tough sledding. Factories do great above 80% capacity, marginal at 60% and mega pain below 50%.
However, overseas sales remain a strong point for BYD, which recently recorded a 165% surge in the European region, while Tesla recorded a 17% decline in sales.
Tesla's Cybertruck Price Hike
Meanwhile, Tesla hiked the price of the affordable Dual Motor All-Wheel Drive variant of the Cybertruck by $10,000. The Cybertruck lineup now starts from $69,990 for the base trim and goes all the way up to $99,990 for the top-spec Cyberbeast trim level.
Despite the seemingly strong demand for the pickup, investor Gary Black, who is the managing director of The Future Fund LLC, opined that the affordable trim level would not be able to generate better sales for the automaker.
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