Zacks.com featured highlights include Columbia Sportswear, Etsy, HubSpot and Roku

For Immediate Release

Chicago, IL – March 3, 2026 – Stocks in this week’s article are Columbia Sportswear Co. COLM, Etsy Inc ETSY, HubSpot Inc HUBS and Roku, Inc. ROKU.

4 Top-Performing Liquid Stocks to Enhance Portfolio Returns

Liquidity measures a company’s capability to meet short-term debt obligations. Investors seeking strong portfolio returns should benefit from adding stocks with sound liquidity, which encourages business growth. Stocks with high liquidity levels have always been in demand, owing to their potential to provide maximum returns.

Investors may want to consider adding four top-ranked stocks — Columbia Sportswear Co., Etsy Inc, HubSpot Inc and Roku, Inc. — to their portfolios to boost returns.

However, it is important to exercise caution. While high liquidity can indicate that a company is efficiently managing its short-term obligations, it may also suggest underutilization of resources. In some cases, companies with excess liquidity may not be deploying their assets effectively, which could limit growth potential.

Hence, one may consider a company’s efficiency level in addition to its liquidity while identifying prospective winners. A balanced assessment of both liquidity and efficiency can help identify truly promising investment opportunities.

Measures to Identify Liquid Stocks

Current Ratio: It measures current assets relative to current liabilities. The ratio gauges a company’s potential to meet short- and long-term debt obligations. A current ratio — the working capital ratio — below 1 indicates that the company has more liabilities than assets. A high current ratio does not always suggest that the company is in good financial shape. It may also indicate that the firm failed to utilize its assets significantly. Hence, a range of 1-3 is considered ideal.

Quick Ratio: Unlike the current ratio, the quick ratio — the “acid-test ratio” or “quick assets ratio” — indicates a company’s ability to pay short-term obligations. It considers inventory, excluding current assets, relative to current liabilities. A quick ratio of more than 1 is desirable, like the current ratio.

Cash Ratio: This is the most conservative ratio among the three, considering cash and cash equivalents and invested funds relative to current liabilities. It measures a company’s ability to meet existing debt obligations using the most liquid assets. Though a cash ratio of more than 1 may suggest sound financials, a higher number may indicate inefficiency in cash utilization.

A ratio greater than 1 is always desirable, but it may not always represent a company’s financial condition.

Here are four of the 10 stocks that qualified the screen:

Columbia Sportswear Company engages in the sourcing, marketing and distribution of outdoor and active lifestyle apparel, footwear, accessories and equipment in the United States and internationally. COLM is focusing on its ACCELERATE strategy to target younger consumers through revitalized branding and strong digital marketing.

COLM recently reported fourth-quarter 2025 results, wherein net sales of $1,070.2 million beat the Zacks Consensus Estimate of $1,037 million but fell 2% year over year. The decline was timing-related, as some Fall 2025 wholesale shipments were pulled forward into earlier periods.

Continued momentum in the direct-to-consumer channel and solid performance in international markets were positives, while weaker demand was witnessed in the United States. For 2026, the company expects net sales to grow 1% to 3%, implying revenues of $3.43 billion to $3.5 billion, up from nearly $3.4 billion in 2025.

The Zacks Consensus Estimate for COLM’s 2026 earnings is pegged at $3.46 per share, up 37 cents in the past 30 days. The company has a Growth Score of B and a trailing four-quarter earnings surprise of 25.2%, on average.

Etsy is one of the prominent e-commerce platforms that operates a two-sided online marketplace connecting creative buyers and sellers across the globe. It also owned fashion resale marketplace Depop, which is now classified as a discontinued operation beginning in the first quarter of 2026.

Etsy’s fourth-quarter revenues (excluding Reverb) were up 6.6% to $881.6 million while gross merchandise sales (GMS) were $3,592.6 million, up 2.4% year over year, excluding Reverb. The top-line performance was driven by momentum in consolidated on-site ads performance.

For the first quarter of 2026, Etsy anticipates the take rate to be roughly 25.5%. Marketplace GMS is projected to be between $2.38 billion and $2.43 billion.

The Zacks Consensus Estimate for ETSY’s 2026 earnings is pegged at $3.35 per share, unchanged in the past seven days. The company has a Growth Score of B.

HubSpot is an AI-driven customer relationship management (CRM) platform. The software-as-a-service vendor recently reported fourth-quarter 2025 results wherein the top line expanded year over year, backed by growing user engagement across all segments. Quarterly revenues improved to $846.7 million from $703.2 million reported in the year-ago quarter.

The integration of advanced AI tools, which include state-of-the-art features, such as AI assistance, AI agents, AI insights and ChatSpot, across its entire product suites and customer platform is driving more value to customers. HubSpot added more than 9,800 net new customers during the fourth quarter, which increased the total customer count to 288,706, up 16% year over year.

For 2026, management estimates revenues between $3.69 billion and $3.7 billion, up 18% year over year on a reported basis.

The Zacks Consensus Estimate for HUBS’ 2026 earnings is pegged at $12.27 per share. The company has a Growth Score of A and a trailing four-quarter earnings surprise of 3.01%, on average.

Roku is a leading streaming platform in the United States. The company recently reported fourth-quarter 2025 results, wherein net revenues of $1.39 billion rose 16.1% year over year. Platform revenues grew 18% year over year. For 2025, net revenues came in at $4.737 billion, up 15% year over year.

Platform revenues are being driven by momentum in streaming services distribution and video advertising activities. It is working on strengthening integrations with third-party ad demand and measurement platforms.

For 2026, Roku expects platform revenues of $4.89 billion, implying 18% year-over-year growth, with gross margin expected to be between 51% and 52%. Full-year net revenues are projected to be $5.5 billion with a gross profit of $2.435 billion and adjusted EBITDA of $635 million.

The Zacks Consensus Estimate for ROKU’s 2026 earnings is pegged at $2.10 per share. The company has a Growth Score of B and a trailing four-quarter earnings surprise of 97.81%, on average.

Why Haven't You Looked at Zacks' Top Stocks?

Since 2000, our top stock-picking strategies have blown away the S&P's +7.7% average gain per year. Amazingly, they soared with average gains of +48.4%, +50.2% and +56.7% per year.

Today you can access their live picks without cost or obligation.

See Stocks Free >>

For the rest of this Screen of the Week article please visit Zacks.com at: https://www.zacks.com/stock/news/2877276/4-top-performing-liquid-stocks-to-enhance-portfolio-returns

Disclosure: Officers, directors and/or employees of Zacks Investment Research may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material. An affiliated investment advisory firm may own or have sold short securities and/or hold long and/or short positions in options that are mentioned in this material.

About Screen of the Week

Zacks.com created the first and best screening system on the web earning the distinction as the "#1 site for screening stocks" by Money Magazine.  But powerful screening tools is just the start. That is why Zacks created the Screen of the Week to highlight profitable stock picking strategies that investors can actively use.

Strong Stocks that Should Be in the News

Many are little publicized and fly under the Wall Street radar. They're virtually unknown to the general public. Yet today's 220 Zacks Rank #1 "Strong Buys" were generated by the stock-picking system that has more than doubled the market from 1988 through 2016. Its average gain has been a stellar +25% per year. See these high-potential stocks free >>.

Follow us on Twitter:  https://www.twitter.com/zacksresearch

Join us on Facebook:  https://www.facebook.com/ZacksInvestmentResearch

Zacks Investment Research is under common control with affiliated entities (including a broker-dealer and an investment adviser), which may engage in transactions involving the foregoing securities for the clients of such affiliates.

Contact: Jim Giaquinto

Company: Zacks.com

Phone: 312-265-9268

Email: [email protected]

Visit: https://www.zacks.com/

Zacks.com provides investment resources and informs you of these resources, which you may choose to use in making your own investment decisions. Zacks is providing information on this resource to you subject to the Zacks "Terms and Conditions of Service" disclaimer. www.zacks.com/disclaimer.

Past performance is no guarantee of future results. Inherent in any investment is the potential for loss. This material is being provided for informational purposes only and nothing herein constitutes investment, legal, accounting or tax advice, or a recommendation to buy, sell or hold a security. No recommendation or advice is being given as to whether any investment is suitable for a particular investor. It should not be assumed that any investments in securities, companies, sectors or markets identified and described were or will be profitable. All information is current as of the date of herein and is subject to change without notice. Any views or opinions expressed may not reflect those of the firm as a whole. Zacks Investment Research does not engage in investment banking, market making or asset management activities of any securities. These returns are from hypothetical portfolios consisting of stocks with Zacks Rank = 1 that were rebalanced monthly with zero transaction costs. These are not the returns of actual portfolios of stocks. The S&P 500 is an unmanaged index. Visit https://www.zacks.com/performance for information about the performance numbers displayed in this press release.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

This article originally published on Zacks Investment Research (zacks.com).

Zacks Investment Research