Jim Cramer on Roku: "I Think It's a Very Smart, Very Smart Thing to Buy"

Roku, Inc. (NASDAQ:ROKU) is one of the stocks on Jim Cramer’s radar. A caller mentioned that the stock seems to be going up, and Cramer replied:

Yeah, I think it is because it’s got advertising and it’s got targeted advertising. People love targeted advertising. This is the kind of stock that goes up even on bad days for the Nasdaq, like today. I wish that my Charitable Trust owned it. I think it’s a very smart, very smart thing to buy. I always looked at the price-to-earnings multiple and thought it was too rich, but they are doing very, very well.

Roku, Inc. (NASDAQ:ROKU) provides a TV streaming platform that lets users access shows, movies, news, and sports. Additionally, the company sells streaming devices, smart TVs, audio products, and provides digital advertising services. Cramer made a similar bullish comment on the stock when a caller asked about it during the December 17, 2025, episode. He remarked:

I like it, okay? It’s got a lot of… positive chatter about the numbers. It’s just been going up, up, and up, and I think it makes sense because that’s where the advertisers want to be.

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