TD Cowen Upgrades Southwest Airlines Co. (LUV) to Buy and Raises its Price Target to $66

Southwest Airlines Co. (NYSE:LUV) is among the 15 Best Stocks to Buy and Hold for the Next 10 Years.

On February 27, 2026, TD Cowen upgraded Southwest Airlines Co. (NYSE:LUV) to Buy from Hold and raised its price target to $66 from $50. The firm said airline demand is strengthening in 2026 against what it described as “disciplined” supply and expects Southwest to raise guidance in March. TD Cowen added that positive earnings revisions could support the shares, arguing that a “rising industry tide” makes negative earnings revisions this year less likely.

On February 17, 2026, UBS also upgraded Southwest to Buy from Neutral and increased its price target to $73 from $51. UBS sees upside to previously outlined initiatives tied to extra legroom and assigned seating and estimates potential incremental EPS of $4.25 to $4.50 from extra legroom, assigned seating, and checked bag fees once these programs reach full maturity by fiscal 2027.

On February 11, 2026, Southwest announced it would roll out Starlink in-flight connectivity across its network in 11 countries. The first Starlink-equipped aircraft is set to enter service this summer, with more than 300 aircraft expected to feature the system by the end of 2026 as part of a broader fleet upgrade to high-speed, low-Earth-orbit satellite technology.

Southwest Airlines Co. (NYSE:LUV) provides scheduled passenger air transportation services in the United States and internationally and offers loyalty, booking, and in-flight entertainment services.

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