The Trade Desk (TTD) Soars 22.9% on OpenAI Partnership

By Angelica Ballesteros | March 07, 2026, 7:52 PM

The Trade Desk Inc. (NASDAQ:TTD) is one of the 10 Stocks Investors Are Watching Closely This Week.

The Trade Desk jumped by 22.9 percent week-on-week as investors gobbled up shares following reports that it sealed a deal with OpenAI to sell advertisements on ChatGPT.

According to reports, OpenAI is setting its sights on advertising as it eyes generating further revenues beyond subscription and enterprise.

It targets to book $25 billion in revenues from advertising alone.

Photo from The Trade Desk website

OpenAI was said to have begun ad trials last month through partnerships with advertising technology providers to support the effort.

Following the report, investment research firm Evercore ISI reiterated its “outperform” rating for The Trade Desk Inc. (NASDAQ:TTD), alongside a price target of $35.

According to Evercore, generative AI engines could represent a significant source of incremental gross spend relative to The Trade Desk Inc.’s (NASDAQ:TTD) $13.4 billion gross spending.

In other news during the week, The Trade Desk Inc. (NASDAQ:TTD) told the Securities and Exchange Commission that its president and chief executive officer, Jeff Green, raised his stake in the company through the acquisition of $148 million in shares from March 2 to 4, 2026. The shares were bought at prices ranging from $23.49 to $25.08 apiece.

While we acknowledge the potential of TTD as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and have limited downside risk. If you are looking for an extremely cheap AI stock that is also a major beneficiary of Trump tariffs and onshoring, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

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