Jimmy Dean Named Official Breakfast Partner of Stagecoach, Bringing Protein-Forward Breakfast to America's Largest Country Music Festival

Partnership Introduces the Jimmy Dean brand to New Audiences and Highlights the Heritage of the Jimmy Dean Brand in Country Music Culture

SPRINGDALE, Ark., March 10, 2026 (GLOBE NEWSWIRE) -- Tyson Foods announced today a new partnership that will introduce its iconic Jimmy Dean breakfast brand to the 2026 Stagecoach Country Music Festival as the Official Breakfast Partner, bringing the brand to the largest country music festival in the United States. The partnership brings together two brands rooted in country heritage, community, and tradition, offering festivalgoers a flavorful, convenient, and protein-forward way to help fuel their day throughout the three‑day event in Indio, Calif.

As the Official Breakfast Partner, Jimmy Dean will have a prominent on-site presence featuring protein-forward food options and engaging experiences for the more than 85,000 attendees. This activation builds on the brand’s role in helping consumers achieve their protein breakfast goals while reaching new country music fans at shared cultural moments.

To kick off the partnership, Jimmy Dean brand is launching a sweepstakes offering fans the chance to win premium access to the festival. Three winners will receive a pair of three-day Corral Pit passes, the highest value passes available at the event. The sweepstakes will open on March 9 and close on March 31. Full terms and entry details are available at JimmyDean.com.

“Stagecoach brings together a passionate community of country music fans in a setting where food, music, and lifestyle intersect providing a powerful opportunity for us to meet new consumers where they are,” said Kristina Lambert, Chief Growth Officer at Tyson Foods. “Jimmy Dean offers protein-forward breakfast options to fuel busy lifestyle needs, whether at a festival or at home.”

About Tyson Foods, Inc.
Tyson Foods, Inc. (NYSE: TSN) is a world-class food company and recognized leader in protein. Founded in 1935 by John W. Tyson, the company has grown under four generations of family leadership and is unified by its purpose: Tyson Foods. We Feed the World Like Family™. The company maintains a broad portfolio of iconic products and brands including Tyson^®, Jimmy Dean^®, Hillshire Farm^®, Ball Park^®, Wright^®, State Fair^®, aidells^®, and ibp^®. Headquartered in Springdale, Arkansas, Tyson Foods is dedicated to bringing high-quality food to every table in the world, safely, sustainably, and affordably. Learn more at www.tysonfoods.com. 

About Stagecoach
California’s Country Music Festival is taking place this year on April 24-26th in Indio, California at the iconic Empire Polo Club. Produced by Goldenvoice, Stagecoach brings together the biggest names in country music alongside rising stars with a dash of the unexpected for a weekend that celebrates the spirit, storytelling, and sound of country. Known for its high-energy performances, immersive fan experiences, and genre-spanning collaborations, Stagecoach has become a must-attend destination for artists and fans alike. Since its debut in 2007, Stagecoach has become a cornerstone of country music culture, attracting fans from around the globe each spring. Passes for this year’s festival are available HERE.

Media Contact: [email protected]