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The record-breaking opening of Spider-Man: Brand New Day coupled with the continued blockbuster performance of The Odyssey and the lasting appeal of Toy Story 5 drove the highest performing weekend in Marcus Theatres history
MILWAUKEE--(BUSINESS WIRE)--Marcus Theatres®, the nation’s fourth largest theatre circuit and a division of Marcus Corporation (NYSE: MCS), today announced that the opening weekend of Spider-Man: Brand New Day set the record for the highest opening day and second highest opening weekend for a single title ever at Marcus Theatres. Combined with the staying power of The Odyssey and the carryover success of Toy Story 5, Marcus Theatres recorded the highest total revenue for a weekend in its history.
Across Marcus Theatres and Movie Tavern® locations in 17 states, records broken this weekend include:
“Proving yet again that he truly is the friendliest neighbor, the record-breaking Spider-Man: Brand New Day is just the latest hit in what has been a tremendous year for moviegoing,” said Jeff Tomachek, president of Marcus Theatres. “As evidenced by the massive turnout for Spider-Man: Brand New Day, the continued success of The Odyssey and Toy Story 5, and the performance of many other incredible films so far this year, there is no question that audiences of all ages want to experience great movies on the big screen. Whether it is spectacular visuals, immersive sound, luxury recliner seating, great food and beverages, or fun collectibles and giveaways, the theatre offers an irreplaceable experience that brings people together and keeps them coming back for more.”
Spider-Man: Brand New Day drew an estimated 24 million moviegoers nationwide during its opening weekend. The turnout underscores the enduring strength of the theatrical experience and consumers’ continued desire for shared, big-screen entertainment as a theatrical release becomes a cultural event.
“This record-breaking weekend continues a year of records at Marcus Theatres,” added Tomachek. “We previously announced the highest June total revenue of all time and the highest total revenue for a June opening weekend thanks to the success of Toy Story 5 and a well-rounded slate of June releases. Marcus Theatres also achieved the highest grossing five-day Easter weekend with the huge opening for The Super Mario Galaxy Movie and continued success of other exciting films that opened earlier this year. Congratulations to our valued associates as they go above and beyond all year long to deliver magical movie memories for our customers.”
Among the films that have powered the box office so far this year include Project Hail Mary, The Super Mario Galaxy Movie, Michael, The Devil Wears Prada 2, Obsession, Backrooms, Toy Story 5 and The Odyssey. Looking ahead, the remainder of 2026 has more highly-anticipated films that are expected to perform well, including Super Troopers 3 (August 7), Paw Patrol: The Dino Movie (August 14), Insidious: Out of the Further (August 21), Coyote vs. Acme (August 28), Practical Magic 2 (September 11), Resident Evil (September 18), Forgotten Island (September 25), Digger (October 2), Verity (October 2), Other Mommy (October 9), The Social Reckoning (October 9), Street Fighter (October 16), The Cat in the Hat (November 6), Godzilla Minus Zero (November 6), Hunger Games: Sunrise on the Reaping (November 20), Hexed (November 25), Focker-In-Law (November 25), Dune: Part Three (December 18), Avengers: Doomsday (December 18), The Angry Birds Movie 3 (December 23) and Jumanji: Open World (December 25).
Tickets and showtimes for all Marcus Theatres and Movie Tavern locations can be found at marcustheatres.com and the Marcus Theatres mobile app.
About Marcus Theatres
Marcus Theatres®, a division of Marcus Corporation, is the fourth-largest theatre circuit in the United States and currently owns or operates 975 screens at 77 locations in 17 states under the Marcus Theatres, Movie Tavern® by Marcus and BistroPlex® brands. For more information, please visit www.marcustheatres.com and follow the company on Facebook, Instagram, and TikTok.
About Marcus Corporation
Headquartered in Milwaukee, Marcus Corporation is a leader in the entertainment and hospitality industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, its hospitality division, Marcus® Hotels & Resorts, owns and/or manages 17 hotels, resorts and other properties in eight states. For more information, please visit the company’s website at www.marcuscorp.com.
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