Celsius Holdings shares slide after second-quarter earnings miss

By Fiona Craig | August 06, 2026, 6:45 AM

Celsius Holdings Inc. (NASDAQ:CELH) shares fell sharply in premarket trading after the energy drinks company reported second-quarter results that missed Wall Street forecasts on both earnings and revenue.

Adjusted earnings came in at $0.36 per share, falling short of analysts’ consensus estimate of $0.43. Revenue totalled $817.92 million, below the expected $885.98 million, although still representing an 11% increase from $739.3 million in the same quarter last year.

Following the results, the stock dropped 16.8% in premarket trading.

Core Celsius brand faces pressure despite portfolio expansion

The company’s portfolio, which includes Celsius, Alani Nu and Rockstar Energy, experienced mixed performance during the quarter.

Revenue from the flagship Celsius brand declined 11.7% year over year, reflecting higher promotional spending, increased trade investment, inventory rebalancing, weaker demand in the warehouse club channel and ongoing product portfolio optimisation.

Alani Nu generated revenue of $364.4 million during the quarter, while Rockstar Energy contributed $66.5 million.

Gross margin narrowed to 48.1%, down from 51.5% a year earlier, as promotional activity increased and changes in sales mix weighed on profitability. The company said margins remained broadly in line with the first quarter despite higher commodity costs, particularly for aluminium.

Alani Nu continues to drive growth

Chairman and Chief Executive Officer John Fieldly said, “During the second quarter of 2026, we made meaningful progress in advancing Celsius Holdings as a scaled portfolio of leading brands. With CELSIUS, Alani Nu, and Rockstar Energy, we’re building a scaled Modern Energy portfolio with distinct roles, attracting new consumers and expanding consumption occasions.”

Across the U.S. ready-to-drink energy drink market, the company’s combined portfolio accounted for approximately 20.1% of dollar market share and contributed around 30% of the category’s $640 million growth in the zero-sugar energy segment during the quarter.

Retail sales of Alani Nu jumped 55.7% year over year, while Celsius brand retail sales declined 2% and Rockstar sales fell 13%.

International business continues to expand

International revenue increased 10% to $27.2 million, supported by continued growth in the Nordic region and expansion across markets including the United Kingdom, Ireland, France and Australia.

Celsius Holdings stock price

Mentioned In This Article

Latest News