TAP's Innovations on Track: Topo Chico Hard Debuts Margarita Beverages

Molson Coors Beverage Company TAP is strictly focused on portfolio premiumization, in both Beer and Beyond Beer, to boost its product portfolio. TAP has been making impressive innovations as well.

In the latest announcement, Topo Chico Hard Seltzer is extending its portfolio into flavored alcohol beverages (FAB) this spring. This innovation lineup will consist of margarita-inspired FABs for 21+ enthusiasts, along with the latest Topo Chico Hard Margarita FAB variety pack and Topo Chico Hard Margarita MAX FAB with 8% ABV and an exciting flavor.

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The variety pack comes within a 12-pack of 12-oz cans in four flavors, all with a unique twist on the cherished margarita without the distilled spirits. Presently available nationwide, the Topo Chico Hard Margarita FAB variety pack brings a smooth, refreshing beverage with a 6% ABV, including a blend of real lime juice and added minerals.

The flavors include Prickly Pear Margarita, which has a blend of prickly pear and lime flavor; Tropical Pineapple Margarita, which balances a taste of sweet pineapple, coconut and lime flavor; Signature Margarita, which is a bold margarita flavor having sweet and tart lime taste; and lastly, Strawberry Hibiscus Margarita, which has a refreshing taste of strawberry, floral, hibiscus and lime flavor.

The Topo Chico Hard Margarita MAX FAB offers the refreshment in a bolder flavor and 8% ABV, made with real lime juice and natural flavors. This offering is currently available nationwide in 24-oz cans, while 16-oz cans are available in certain states. 

Topo Chico Hard will showcase the latest offerings in a creative campaign building on the brand's ‘Hello Topo Chico Hard’ platform. This will run socially beginning early May, revolving around the Topo Chico Hard Margarita FAB variety pack, Topo Chico Hard Margarita MAX FAB and Topo Chico Hard Seltzer.

What To Know About TAP?

Molson Coors’ shares have gained 3.7% over the past six months, outperforming the industry’s 5.9% drop.

The company is on track with its revitalization plan focused on achieving sustainable top-line growth by streamlining the organization and reinvesting resources into its brands and capabilities. Additionally, its cost-saving efforts also bode well.

Management intends to invest in iconic brands and growth opportunities in the above-premium beer space; expand in adjacencies and beyond beer, without hampering the support for its existing large brands; and create digital competencies for commercial functions, supply-chain-related system capabilities and employees. This Zacks Rank #3 (Hold) company is also building on the strength of its iconic core brands.

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This article originally published on Zacks Investment Research (zacks.com).

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