Tesla Inc (NASDAQ:TSLA) has increased the prices of two Cybertruck variants by $5,000 in the United States, marking the latest adjustment to the electric pickup’s pricing strategy.
The dual-motor Cybertruck is now priced at $74,990, up from $69,990, while the all-wheel-drive version has increased to $84,990 from $79,990, according to pricing displayed on Tesla’s website on Tuesday.
Cybertruck Pricing Changes Continue
Tesla has made several adjustments to Cybertruck pricing since the electric pickup entered the market in 2023.
Chief Executive Elon Musk has positioned the distinctive vehicle as a futuristic alternative to conventional pickup trucks produced by established manufacturers such as Ford. However, the Cybertruck has faced challenges in sustaining consumer interest, alongside a series of recalls and reported quality-control issues.
The latest increases come after Tesla introduced a cheaper dual-motor version in February priced at $59,990. Musk said at the time that the promotional price would remain available for only 10 days.
Tesla Has Previously Adjusted Cyberbeast Pricing
Pricing changes have also affected the premium Cyberbeast version of the Cybertruck.
Tesla increased the Cyberbeast’s price by $15,000 to $114,990 in August 2025 before reversing that increase the following February.
The latest $5,000 increases therefore extend a pattern of frequent pricing adjustments across the Cybertruck range as Tesla continues to refine the vehicle’s positioning in the competitive U.S. pickup market.
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