The Dealmaking 3: Genius Sports' AI Liga MX Deal, Southern Miss Makes History, Paramount+ at Vegas
By
CorpGov
| September 16, 2026, 4:52 PM
This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features Genius Sports Limited (NYSE: GENI) and Grupo Televisa, S.A.B. (NYSE: TV) partnering for AI-powered graphics and new sponsorship to Liga MX broadcasts, Southern Miss making Mississippi college football history with a 10-year naming rights deal, and Paramount+ becoming the exclusive streaming and service activation partner of T-Mobile Arena in Las Vegas, debuting the partnership during Zuffa Boxing’s Garcia vs. Benn fight week.
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