Calling All Culinary Enthusiasts: KitchenAid Brand Launches The KitchenAid Makers Club, Giving Creators a New Way to Make, Share and Inspire

The multi-faceted ambassador program includes affiliate collaborators and invites creators to celebrate creativity in the kitchen by turning trusted recommendations into meaningful influence.

BENTON HARBOR, Mich., Oct. 2, 2026 /PRNewswire/ -- KitchenAid® Small Appliances is inviting creators to pull up a seat at its table with the launch of The KitchenAid Makers Club, a new ambassador program designed to turn everyday making moments into shoppable inspiration. Built for bakers, espresso enthusiasts, designers, chefs and home cooks, the program connects KitchenAid with creators who authentically bring the brand's passion for culinary exploration and personal expression to life through content that connects, inspires and drives action.

Through The KitchenAid Makers Club, creators will unlock a new way to turn the moments they already love sharing – recipes, kitchen rituals, hosting tips and everyday inspiration – into a meaningful experience with KitchenAid. As ambassadors, participants will showcase the tools that help bring their creativity to life, earn commission if they are integrated into the affiliate piece of the program and inspire their communities with content that feels authentically their own.

"KitchenAid has always celebrated Makers, the people who find joy in creating, experimenting and sharing the fruits of their labor with those they love," said Chadwick Ries, Global Head of Product, Brand and Insights, KitchenAid Small Appliances. "With The KitchenAid Makers Club, we're inviting creators to celebrate the possibilities of KitchenAid Small Appliances across the many ways people make at home – from baking with our iconic Stand Mixer and Attachments to brewing espresso with our Fully Automatic Espresso Machines and beyond – while giving them a meaningful opportunity to grow with the brand."

The KitchenAid Makers Club is designed to put creators at the center of how consumers discover, save ideas for later and shop. Through content rooted in real-life recipes, design inspiration and kitchen rituals, the program will spark influence across social and build a long-term influencer community.

Creators interested in joining The KitchenAid Makers Club can apply now at https://www.kitchenaid.com/countertop-appliances/makers-club. Selected ambassadors will receive program details, potential affiliate opportunities and content guidance upon acceptance.

Frequently Asked Questions

What is The KitchenAid Makers Club?

The KitchenAid Makers Club is a network of creators who love cooking, design and making – and of course, the KitchenAid brand. They collaborate with the brand to share inspiring content around KitchenAid® Small Appliances.

The KitchenAid Makers Club will include:

• Tastemakers: Influencers engaged for contracted content, campaign participation, product storytelling, events, paid media opportunities or other strategic initiatives.
• Affiliate Collaborators: Creators who may earn commissions on qualifying purchases generated through approved trackable links or other commerce tools.

Is the program open to anyone?

KitchenAid is building a network of creators of all sizes and backgrounds. To learn more, including details on eligibility, visit the website.

Do I have to be an influencer to join? How many followers do I need?

KitchenAid® Small Appliances will be looking at a range of factors beyond follower count, including content quality, audience engagement, brand fit and passion for making.

Do I need to be active on Instagram or TikTok to apply?

Creators across multiple platforms are encouraged to apply.

Is it free to join?

There is no cost to apply or be accepted into the KitchenAid Makers Club. Applications and/or acceptance to the KitchenAid Makers Club does not constitute employment by KitchenAid® Small Appliances. 

Do I need to own KitchenAid®  products to apply?

Creators do not necessarily need to own every KitchenAid® Small Appliance products. However, applicants should demonstrate an authentic connection to making, cooking, baking, beverages, hosting, design or the KitchenAid brand.

Some opportunities may include product support or gifting, depending on the activation. Membership does not guarantee receipt of a specific product.

No. Every application will be reviewed, but submitting an application does not guarantee acceptance, product, compensation or participation in a specific campaign, nor constitute employment.

How does the program work?

If accepted, KitchenAid will be in touch with next steps and details on key opportunities. Accepted creators will receive a brief and more details around submitting content.

When do applications close?

Applications are reviewed on a rolling basis, so creators are encouraged to apply when ready. Once the application is submitted, the creator's profile will remain in the system for future opportunities with KitchenAid® Small Appliances so there is no need to re-apply.

Can I apply if I live outside the U.S.?

At this time, The KitchenAid Makers Club is exclusive for creators who reside in the United States. Applicants should refer to the official KitchenAid Makers Club page for the most current eligibility requirements.

How old do I need to be?

Creators will need to be over the age of 18 to apply and be accepted.

Are members paid?

Yes, some activations may include negotiated content fees, affiliate commissions, product, gifting or a combination of these. Terms will be shared if accepted and before participation is confirmed. Acceptance into the Makers Club does not constitute employment by KitchenAid® Small Appliances.

About Whirlpool Corporation

Whirlpool Corporation (NYSE: WHR) is a leading home appliance company, in constant pursuit of improving life at home. As the only major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2025, the company reported approximately $16 billion in annual net sales - close to 90% of which were in the Americas - 41,000 employees, and 35 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

About KitchenAid

Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for those with a passion to make. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars. To learn more, visit KitchenAid.com or follow us on Instagram, @KitchenAidUSA.

Media Contact:

MSL

KitchenAid@mslgroup.com 

SOURCE KitchenAid