Realtor.com+ Unveils RealAssist AI for Agents to Power a More Intelligent Workspace

New agent AI layer in Realtor.com^®+™ automates client setup, surfaces daily client insights, and recommends next actions; part of a broader wave of updates as the platform expands to 192,000-plus agents nationwide

AUSTIN, Texas, Oct. 6, 2026 /PRNewswire/ -- Realtor.com^® today announced the launch of RealAssist™ AI in Realtor.com^®+™, an AI-powered layer designed to set busy real estate professionals up for success by helping them work faster, stay ahead of client activity, and take action with more confidence, without losing time to manual busywork.

Since its January 2026 debut as the first collaborative home search experience built with MLSs, Realtor.com^®+ has seen significant traction, with up to 10% agent adoption in live markets. RealAssist™ AI is designed to deepen that engagement by taking on the repetitive parts of an agent's day, helping them spend less time on manual tasks and more time serving clients.

RealAssist™ AI launches with three core capabilities:

• AI-Driven Client and Search Setup — Guides agents through setting up clients and co-buyers, capturing preferences and notes, and automatically generating more tailored home searches for those clients.
• Daily Digest — Synthesizes a client's activity across chats, searches, notifications and price changes into one Daily Digest summary, with suggested next steps, so agents quickly know and understand what matters most for them.
• Agentic Actions — Recommends actions and helps execute tasks, such as refining home searches based on professional-level MLS data fields or drafting client messages in the agent's own tone – with agents always in the driver's seat, reviewing and approving every action.

"Realtor.com^®+ is evolving into a more intelligent agent workspace that helps real estate professionals reduce manual work, respond faster to their clients, and stay in closer sync with buyer activity – and RealAssist™ AI is at the center of that shift," said Anna Marie Castiglioni, Head of Realtor.com^® Next. "It transforms the platform from a collaboration center into an agent's proactive partner. It starts by getting them moving faster through client setup, then keeps working in the background surfacing insights, drafting high-intent communications and flagging ready-now opportunities before an agent even logs in."

RealAssist™ AI arrives alongside a broader wave of updates to the platform and growing agent adoption. Realtor.com^®+ is expanding its suite of agent-focused tools with updates designed to simplify workflows and strengthen client connections:

• Realtors Property Resource^® integration — Brings one of the National Association of Realtors^®' highest-value, member-only assets, Realtors Property Resource^®, directly into Realtor.com^®+ so Realtors^® can access property insights, reports, and market intelligence right where they work with clients.
• Public invite link — Allows agents to invite entire groups of buyers to their co-branded collaboration experience with a single custom URL or QR code, helping agents grow their client base while removing the friction of one-by-one manual invitations.
• Listing notes — A persistent place for agents and their connected clients to capture context and thoughts on specific listings.

"Market questions come up constantly in conversations between agents and their clients," said Jeff Young, CEO, Realtors Property Resource^®. "Bringing RPR Market Trends into Realtor.com^®+ gives Realtors^® access to trusted local market data right inside that collaboration experience, helping them add context to those conversations and guide clients with greater confidence."

That expanding toolset is also fueling growth; Realtor.com^®+ is now live in 21 markets, with four more markets launching soon, serving more than 192,000 agents nationwide – more than 10% of the U.S. agent market – and spanning nearly 252,000 listings. Among the newest MLSs to launch the platform is Austin, Texas-based Unlock MLS.

"Realtor.com^® offers top-of-funnel search behavior, and Unlock MLS offers rich, verified transaction data. Put those two things together in a way that keeps the agent at the center, and you get something truly valuable that neither side can build alone," said Emily Girard, CEO of Unlock MLS. "For a long time, the assumption was that MLSs had to either build every piece of tech ourselves or hand our data over and hope for the best. This is a third path where we bring the expertise nobody else has – what our data actually means, how agents actually behave inside it – and Realtor.com^® brings expertise we don't have and shouldn't have to build from scratch."

About Realtor.com^®

Realtor.com^® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com^® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media Contact: Sara Wiskerchen, press@realtor.com

SOURCE Realtor.com