MARK & GRAHAM LAUNCHES COLLABORATION WITH NEW YORK CITY BALLET

New Collection Inspired By George Balanchine's The Nutcracker® Brings Personalization to Holiday Gifting

SAN FRANCISCO--(BUSINESS WIRE)--Mark & Graham, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today an exclusive collaboration with New York City Ballet that celebrates the wonder, artistry, and timeless holiday tradition of George Balanchine’s The Nutcracker®.

The New York City Ballet for Mark & Graham collection translates the magic of the beloved production into a whimsical assortment of personalized holiday gifts, keepsakes, travel accessories and everyday essentials. Designs throughout the collection draw inspiration from the original costumes of George Balanchine’s The Nutcracker®, bringing ballerinas, Nutcrackers, toy soldiers, Christmas trees and ballet slippers to life through delicate embroidery, appliqué, hand-painted details and playful prints.

Mark & Graham is known for transforming thoughtfully designed products into meaningful gifts through personalization. The New York City Ballet collaboration brings that point of view to one of the holiday season’s most cherished traditions, offering customers a collection designed not only to be gifted, but personalized, treasured and passed down as part of their own holiday traditions.

The collection spans holiday traditions, bedtime, imaginative play, travel and keepsakes. From intricately embroidered ballerina and toy soldier stockings, to quilts, pajamas and luggage, the vast collection celebrates the nostalgia and iconography of The Nutcracker while creating new traditions and keepsakes through Mark & Graham’s signature personalization services.

“The Nutcracker is one of the most cherished holiday traditions, inspiring generations with its artistry, imagination, and sense of wonder,” said Kate Lesher, General Manager of Mark & Graham. “Partnering with New York City Ballet gives us the opportunity to bring that magic into the home through beautifully designed gifts that can be personalized to become a part of holiday traditions for years to come.”

"Nearly 75 years since its debut, George Balanchine’s The Nutcracker® remains a beloved holiday tradition and one that continues to provide creative inspiration, as is so beautifully executed in the collection from Mark & Graham,” said Katherine Brown, Executive Director of New York City Ballet.

The New York City Ballet for Mark & Graham collection is now available at MarkandGraham.com. For more information, visit: https://www.markandgraham.com/shop/gift-shops/new-york-city-ballet

Follow along on social @markandgraham and @nycballet for more from the collaboration.

ABOUT MARK & GRAHAM

Established in 2012, Mark & Graham is Williams-Sonoma, Inc.’s destination for personalized gifts and thoughtfully designed products for every occasion and stage of life. The San Francisco-based brand offers high-quality collections spanning home, travel, handbags, baby and kids, pet and everyday accessories, with extensive personalization options that transform each piece into a gift made uniquely for its recipient. The digitally native brand features inspiring gift guides and offers its products exclusively at markandgraham.com. Mark & Graham is part of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer.

ABOUT NEW YORK CITY BALLET

New York City Ballet (NYCB) is one of the foremost dance companies in the world. The Company was founded in 1948 by George Balanchine and Lincoln Kirstein, and quickly became world-renowned for its athletic and contemporary style. NYCB’s production of George Balanchine’s The Nutcracker®, performed by NYCB every year since the production’s world premiere in 1954, helped to establish The Nutcracker and its glorious score by Peter Ilyitch Tschaikovsky as perennial favorites in the United States. Now one of the cultural treasures of the holiday season in New York City and typically seen live by more than 100,000 people at NYCB’s home at Lincoln Center every year, George Balanchine’s The Nutcracker® features more than 70 New York City Ballet dancers, 50 children from the School of American Ballet, the official school of NYCB, and the 62-piece New York City Ballet Orchestra. New York City Ballet, now under the direction of Artistic Director Jonathan Stafford, Associate Artistic Director Wendy Whelan, and Executive Director Katherine Brown, is committed to promoting creative excellence and nurturing a new generation of dancers and choreographers.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, GreenRow, and Dormify — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.

WSM-PR

Press Contact:
Kelly Curran
Director of PR & Brand Marketing, Mark & Graham
kcurran@wsgc.com