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Bull of the Day: Hasbro (HAS)

By Derek Lewis | October 26, 2026, 4:00 AM

Hasbro HAS is a leading games, IP, and toy company with over 160 years of expertise. It reaches over 500 million kids, families, and fans around the world through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV, and more.

The stock sports a favorable Zacks Rank #1 (Strong Buy), with EPS revisions on a bullish trajectory across the board.

Zacks Investment Research

Image Source: Zacks Investment Research

Hasbro Reports Strong Quarterly Results

Hasbro posted strong quarterly results in its recent release, with revenue climbing 15% YoY to roughly $1.6 billion and adjusted earnings totaling $2.90 per share, up 72% from the year-ago period. The headline figures reflected a double-beat relative to our consensus estimates, with the company now exceeding the Zacks Consensus EPS estimate by an average of nearly 40% across its last four releases.

Zacks Investment Research

Image Source: Zacks Investment Research

The Wizards of the Coast and Digital Gaming segment led the strong performance, with revenue jumping roughly 30% from the same period last year. Magic: The Gathering remained the biggest highlight, with quarterly sales surpassing $600 million for the first time and up 34% YoY.

Management raised its FY26 revenue growth outlook, adjusted EBITDA guidance, and its adjusted operating margin expectations. Shares are now up more than 30% over just the last three months, with the recent release reflecting the second consecutive post-earnings surge.

Zacks Investment Research

Image Source: Zacks Investment Research

The stock is also a solid option for those with an appetite for dividends, with shares currently yielding 2.4% annually. The company also doubled its share buyback target in the above-mentioned release, further highlighting its shareholder-friendly nature.

Bottom Line

Investors can implement a stellar strategy to find expected winners by taking advantage of the Zacks Rank – one of the most powerful market tools that provides a massive edge.

The top 5% of all stocks receive the highly coveted Zacks Rank #1 (Strong Buy). These stocks should outperform the market more than any other rank.

Hasbro HAS would be an excellent stock for investors to consider, as displayed by its Zack Rank #1 (Strong Buy). 

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Hasbro, Inc. (HAS): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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