SUN CRUISER LAUNCHES THE 'CRUISIN' HOME FUND' TO HELP COVER DRINKERS' HOLIDAY AIRFARE

The vodka iced tea and lemonade brand is helping make the trip home a little easier with a holiday contest, covering airfare for multiple lucky drinkers, plus throwing in $100 for a bucket of Sun Cruisers once they reach their holiday destinations.

Sun Cruiser Cruisin' Home Fund

BOSTON, Nov. 10, 2026 (GLOBE NEWSWIRE) -- Getting home for the holidays is more expensive than it's been in a decade. Sun Cruiser, the fast-growing vodka iced tea and lemonade brand made for good times, wants to make getting there a little less stressful and celebrating a little easier. 

Starting today, Sun Cruiser is launching the Cruisin’ Home Fund, a contest giving eligible drinkers the chance to have their roundtrip holiday airfare reimbursed, up to $800, plus an extra $100 to help get the holiday drinks flowing once they arrive.

The average domestic roundtrip fare for Christmas is $452, up 23% from last year*, making this the most expensive holiday travel season in a decade. And last year, one-way fares during the 10 days around Christmas ran 58% higher than a typical week in early November**. 

That’s a lot standing between you and your favorite people. So, this holiday season, Sun Cruiser is picking up the airfare for multiple lucky drinkers, helping them skip the travel stress and cruise straight into the holiday festivities waiting at home. 

How the Cruisin' Home Fund Works

From November 10 through December 14, eligible drinkers can enter the Cruisin' Home Fund contest at SunCruiserCruisinHomeFund.com by uploading proof of their holiday flight booking and sharing how they'll be celebrating the holidays with Sun Cruiser for a chance to snag a portion of the Fund. 

Selected winners will receive reimbursement via Venmo for the value of their roundtrip airfare, up to $800, for eligible travel between December 18 and January 3. And because no holiday homecoming is complete without a little celebrating, each winner will also get an extra $100 to help cover the first round or two of Sun Cruisers when they reunite with friends and family. 

A Sun Cruiser for Every Reunion

Whether it’s catching up at your hometown bar, heading to a holiday party or getting the old crew back together, Sun Cruiser is ready for wherever the holidays take you.

Available in Iced Tea + Vodka styles like Classic, Peach, Raspberry and Half & Half, plus Lemonade + Vodka flavors including Classic, Pink Lemonade, Strawberry Lemonade and Blueberry Lemonade, Sun Cruiser is bubble-free with 100 calories, 1g of sugar and 4.5% ABV per 12 oz. serving.

“Getting home for the holidays should be about the people you can’t wait to see, not how much it costs to get there,” said Erica Taylor, senior brand director for Sun Cruiser. “With the Cruisin’ Home Fund, we’re helping take a little stress out of the trip so our drinkers can focus on the best part: getting home, cracking open a Sun Cruiser and spending time with their favorite people.”

Ready to cruise home for the holidays? Us, too! To enter the Cruisin' Home Fund, visit SunCruiserCruisinHomeFund.com or to find Sun Cruiser close to you, visit DrinkSunCruiser.com/Find. And, follow along for all things Sun Cruiser on social @DrinkSunCruiser.

About Sun Cruiser

Sun Cruiser Iced Tea & Vodka is a spirits-based, ready-to-drink brand from The Boston Beer Company, made with real brewed tea, real vodka, and real lemonade. Smooth, refreshing, and bubble-free, Sun Cruiser is crafted for people who love getting outside and making the most of the sun. At 4.5% ABV, 100 calories, and just 1g of sugar per 12oz. serving, it’s easy to sip all day long. Sun Cruiser is available in Classic Iced Tea, Half and Half, Peach Iced Tea, Classic Lemonade, and more. For more information, visit drinksuncruiser.com.

About The Boston Beer Company

The Boston Beer Company, Inc. (NYSE: SAM) began in 1984 brewing Samuel Adams beer and has since grown to become one of the largest and most respected craft brewers in the United States. We consistently offer the highest-quality products to our drinkers, and we apply what we've learned from making great-tasting craft beer to making great-tasting and innovative "beyond beer" products. Boston Beer Company has pioneered not only craft beer but also hard cider, hard seltzer, and hard tea. Our core brands include household names like Angry Orchard Hard Cider, Dogfish Head, Samuel Adams, Sun Cruiser, Truly Hard Seltzer, and Twisted Tea Hard Iced Tea. For more information, please visit https://www.bostonbeer.com/.

*Hopper, 2026 Holiday Travel Index (published September 25, 2026), media.hopper.com/research/2026-holiday-travel-index. 

**Upgraded Points, “The Best Day of the Week To Fly During the Holidays” (2025 data study), upgradedpoints.com/news/best-day-fly-during-holidays.

Attachment

• Sun Cruiser Cruisin' Home Fund

CONTACT: Christina Boyadjian
Sun Cruiser Iced Tea & Vodka
GolinKetchumSunCruiser@omnicompr.com