BTIG Maintains Hold Rating on Deckers (DECK) Stock

On May 19, BTIG analyst Janine Stichter maintained a neutral stance on Deckers Outdoor Corporation (NYSE:DECK), giving it a Hold rating, without a price target.

The rating is based on the company's future outlook and current market position. The analyst sees signs of deceleration in some areas, especially in the HOKA brand.

When considered in conjunction with weaker direct-to-consumer trends, the analyst highlights the need to closely monitor demand and the success of new products launched by Deckers Outdoor Corporation (NYSE:DECK).

Stichter also expects the company's future guidance to be conservative due to macroeconomic concerns and tariff-related uncertainties. While Deckers Outdoor Corporation's (NYSE:DECK) valuation is below its historical averages, the analyst notes that it is in line with its peers, which further adds to the cautious outlook.

These trends make it prudent to maintain a Hold rating for the stock as per the analyst, especially in the current competitive landscape and moderated growth potential.

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