Indiana Fever, Pacers Turn to Salesforce to Boost Fan Engagement with AI

Salesforce, Inc. (NYSE:CRM) is one of the best Dow stocks to invest in.

On June 11, the company announced that the Indiana Fever and its parent company, Pacers Sports & Entertainment (PS&E), are implementing its Agentforce digital platform to strengthen fan engagement and support their marketing and sales efforts using AI.

Following a record-breaking year in 2024, with franchise highs in ticket sales, viewership, and digital interactions, including a 265% surge in attendance, the Fever aimed to expand their personalized outreach as their fan base rapidly grows.

By using Agentforce, the team will enhance and automate fan interactions across various channels. Salesforce’s Data Cloud will also help by bringing together fragmented data to build complete fan profiles, tracking ticket purchases, merchandise sales, and customer service history.

Joey Graziano, EVP, Strategy & New Business Ventures, Pacers Sports & Entertainment, made the following comment:

“We are building the most valuable database in professional sports, and this partnership with Salesforce is a significant step in that direction. Agentforce will help us enhance how we engage with our fanbase by offering personalized recommendations at scale, unlocking new opportunities for the Indiana Fever and the entire PS&E ecosystem.”

Salesforce, Inc. (NYSE:CRM) enables businesses of all sizes to transform how they operate using AI. Its enterprise solution, Agentforce, connects effortlessly with Customer 360 apps, Data Cloud, and Einstein AI to form a unified, AI-powered workforce. This platform brings together people and digital agents to drive customer success through a single, reliable system.

While we acknowledge the potential of CRM as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 13 Biotech Stocks with Huge Upside Potential and 10 Unstoppable Dividend Stocks to Buy Now

Disclosure. None.