Netflix Expands Beyond Streaming With Immersive "Netflix House" Venues

Netflix Inc. (NASDAQ:NFLX) is one of the best Fortune 500 stocks to buy according to billionaires. On June 18, Simply Wall St reported that Netflix is expanding its brand beyond streaming by launching Netflix House, which is a new venture into physical immersive entertainment venues. The first two Netflix House locations are scheduled to open in late 2025 in Philadelphia and Dallas, with a third location planned for the Las Vegas Strip in 2027.

Each Netflix House will span over 100,000 square feet and serve as a permanent, year-round destination for fans to step directly into the worlds of their favorite shows and films. These venues will feature regularly updated immersive experiences, interactive storytelling, and themed dining and retail options. For instance, the Philadelphia location at King of Prussia Mall will offer experiences inspired by “Wednesday,” including a “twisted carnival,” and “Wednesday: Eve of the Outcasts,” and “One Piece,” with an adventure called “One Piece: Quest for the Devil Fruit.”

The Dallas location at Galleria Dallas will host immersive experiences based on “Stranger Things,” such as “Stranger Things: Escape the Dark,” and “Squid Game,” with “Squid Game: Survive the Trials.” Additionally, it will feature “Netflix RePLAY,” a game room with retro-style arcade games, physical challenges, and immersive story rooms. Both locations will include Netflix Bites restaurants offering food and cocktails inspired by various Netflix shows and characters.

Netflix Inc. (NASDAQ:NFLX) offers television series, documentaries, feature films, and games across various genres and languages.

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Disclosure: None. This article is originally published at Insider Monkey.