iRobot Corporation Launches Its First Multi-Platform Marketing Campaign Since 2023

iRobot Corporation (NASDAQ:IRBT) is one of the 10 Best Small Cap Robotics Stocks to Buy Now. On June 13, iRobot Corporation (NASDAQ:IRBT) announced the launch of its first multi-platform marketing campaign since 2023.

iRobot’s marketing campaign features the new tagline, “Roomba. Made for This,” which is now airing in the U.S. on premium streaming services including Amazon Prime Video, Hulu, Peacock, Paramount+, and more. This new campaign highlights Roomba’s ability to manage various tasks, such as navigating a room full of kids, a slime-shooting volcano, a dog, and a loaded ketchup bottle.

“This is more than just an ad campaign. It’s an acknowledgement of our legacy of developing innovative floor cleaning technology that helps make your life just a little easier,” said Athena Kasvikis, Senior Vice President and Chief Marketing Officer, at iRobot.

iRobot Corporation (NASDAQ:IRBT) has also introduced innovative Roomba vacuums and 2-in-1 vacuums and mops with advanced features. Earlier this year, the company revealed these new Roomba products and plans to launch additional new products later this year.

iRobot Corporation (NASDAQ:IRBT) is a leading consumer robot company with a product portfolio that features technologies and advanced concepts in cleaning, mapping, and navigation.

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Disclosure: None. This article is originally published at Insider Monkey.