Apr-14-21 Initiated
BofA Securities
Buy
$55
Apr-09-21 Upgrade
Northcoast
Neutral → Buy
$49
Mar-31-21 Upgrade
Robert W. Baird
Neutral → Outperform
$38 → $45
Jan-29-21 Downgrade
Northcoast
Buy → Neutral
Jan-19-21 Reiterated
Citigroup
Buy
$39 → $47
Nov-30-20 Resumed
William Blair
Mkt Perform
Nov-02-20 Downgrade
UBS
Buy → Neutral
$35
Oct-28-20 Downgrade
Morgan Stanley
Overweight → Equal-Weight
$38
Jul-16-20 Upgrade
Wedbush
Neutral → Outperform
$27 → $36
Jul-15-20 Upgrade
UBS
Neutral → Buy
$24 → $31
Jul-14-20 Upgrade
BMO Capital Markets
Market Perform → Outperform
$23 → $33
Jul-10-20 Upgrade
RBC Capital Mkts
Underperform → Sector Perform
$19 → $28
Jul-09-20 Upgrade
Northcoast
Neutral → Buy
Jul-06-20 Initiated
Citigroup
Buy
$33
Jun-25-20 Upgrade
Wolfe Research
Peer Perform → Outperform
Jun-09-20 Reiterated
Wedbush
Neutral
$19 → $27
May-05-20 Upgrade
Argus
Hold → Buy
$30
Apr-06-20 Downgrade
Argus
Buy → Hold
Mar-16-20 Downgrade
RBC Capital Mkts
Sector Perform → Underperform
$36 → $17
Jan-29-20 Upgrade
KeyBanc Capital Markets
Underweight → Sector Weight
Apr-13-21 12:30PM
Apr-11-21 05:06PM
Apr-09-21 12:59PM
Apr-08-21 11:25AM
Apr-07-21 06:01AM
Apr-05-21 08:37AM
07:00AM
Mar-31-21 06:59PM
07:20AM
06:42AM
Mar-27-21 10:32AM
Mar-25-21 01:18PM
Mar-10-21 09:13AM
Mar-09-21 09:11AM
07:00AM
Mar-08-21 01:42PM
12:35PM
11:01AM
07:05AM
07:00AM
Mar-04-21 11:30AM
Feb-24-21 11:00AM
Feb-22-21 11:00AM
Feb-17-21 09:57AM
Feb-12-21 05:24PM
05:19PM
12:51PM
Feb-10-21 09:17AM
Feb-09-21 10:53AM
06:30AM
Feb-07-21 03:19PM
Feb-06-21 02:03AM
Feb-05-21 09:14AM
Feb-03-21 08:36AM
Feb-02-21 04:00PM
01:43PM
12:11PM
11:30AM
09:28AM
07:35AM
07:23AM
07:19AM
06:50AM
06:50AM
06:27AM
06:25AM
03:59AM
Feb-01-21 10:03AM
Jan-28-21 01:13AM
Jan-27-21 11:40AM
08:24AM
Jan-26-21 04:05PM Investor's Business Daily
12:31PM
Jan-25-21 08:57AM
Jan-20-21 04:04PM Investor's Business Daily
11:13AM Investor's Business Daily
09:02AM
Jan-19-21 02:12PM
01:22PM
11:00AM
Jan-15-21 06:25AM
Jan-14-21 07:18AM
Jan-13-21 10:17AM
Jan-12-21 04:23PM
Jan-11-21 11:40AM
Dec-31-20 08:32AM
Dec-21-20 03:10PM
11:40AM
Dec-18-20 05:44PM
Dec-09-20 03:00PM
Dec-02-20 10:15AM
Nov-20-20 12:20PM
08:40AM
Nov-16-20 08:39AM
Nov-13-20 09:55AM
Nov-12-20 01:03PM
11:45AM
08:27AM
Nov-10-20 06:09AM
04:06AM
Nov-06-20 08:00PM
Nov-04-20 09:00AM
Nov-03-20 08:15AM
Nov-02-20 12:49PM
Oct-30-20 12:14PM
09:51AM
Oct-28-20 10:33AM
12:20AM
Oct-27-20 03:36PM
01:45PM
12:08PM
11:23AM
11:20AM
10:46AM
10:25AM
10:02AM
08:57AM
08:51AM
07:46AM
07:24AM
Harley-Davidson, Inc. manufactures and sells custom, cruiser, and touring motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, general merchandise, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Insider Trading
Relationship
Date
Transaction
Cost
#Shares
Value ($)
#Shares Total
SEC Form 4
Mansfield Luke Christopher VP/Motorcycle Management Feb 05 Option Exercise 0.00 1,958 0 7,609 Feb 08 02:51 PM Niketh Bryan SVP, Motor Co. Product & Ops Feb 05 Option Exercise 0.00 1,517 0 6,293 Feb 08 02:51 PM Root Jonathan R SVP - HDFSI Feb 05 Option Exercise 0.00 702 0 2,868 Feb 08 02:51 PM Thomas James Darrell VP/Treasurer Feb 05 Option Exercise 0.00 1,467 0 24,753 Feb 08 02:51 PM Krause Paul J VP, Chief Legal Officer Feb 05 Option Exercise 0.00 660 0 3,107 Feb 08 02:51 PM Anding Julie M Chief Administrative Officer Feb 05 Option Exercise 0.00 2,041 0 7,461 Feb 08 02:50 PM Giuffre Amy VP & Chief Communications Ofcr Feb 05 Option Exercise 0.00 679 0 13,658 Feb 08 02:50 PM HUND LAWRENCE G Chief Commercial Officer Feb 05 Option Exercise 0.00 5,455 0 40,269 Feb 08 02:50 PM KORNETZKE MARK R Chief Accounting Officer Feb 05 Option Exercise 0.00 1,641 0 6,294 Feb 08 02:51 PM Mansfield Luke Christopher VP/Motorcycle Management Feb 05 Buy 33.72 735 24,782 8,344 Feb 08 02:51 PM ZEITZ JOCHEN President and CEO Feb 04 Buy 32.47 30,800 1,000,165 253,720 Feb 05 01:12 PM HUND LAWRENCE G Chief Commercial Officer Feb 02 Option Exercise 0.00 14,059 0 37,907 Feb 04 06:37 PM Giuffre Amy VP & Chief Communications Ofcr Feb 02 Option Exercise 0.00 415 0 13,134 Feb 04 06:37 PM Anding Julie M Chief Administrative Officer Feb 02 Option Exercise 0.00 1,215 0 5,861 Feb 04 06:37 PM Thomas James Darrell VP/Treasurer Feb 02 Option Exercise 0.00 1,062 0 23,601 Feb 04 06:36 PM KORNETZKE MARK R Chief Accounting Officer Feb 02 Option Exercise 0.00 1,179 0 5,093 Feb 04 06:36 PM Root Jonathan R SVP - HDFSI Feb 02 Option Exercise 0.00 503 0 2,341 Feb 04 06:37 PM Niketh Bryan SVP, Motor Co. Product & Ops Feb 02 Option Exercise 0.00 1,095 0 5,185 Feb 04 06:37 PM Krause Paul J VP, Chief Legal Officer Feb 02 Option Exercise 0.00 393 0 2,594 Feb 04 06:37 PM Anding Julie M Chief Administrative Officer Feb 01 Option Exercise 0.00 1,968 0 5,381 Feb 03 06:32 PM HUND LAWRENCE G Chief Commercial Officer Feb 01 Option Exercise 0.00 5,261 0 25,006 Feb 03 06:33 PM KORNETZKE MARK R Chief Accounting Officer Feb 01 Option Exercise 0.00 1,583 0 4,505 Feb 03 06:33 PM Krause Paul J VP, Chief Legal Officer Feb 01 Option Exercise 0.00 564 0 2,412 Feb 03 06:33 PM Mansfield Luke Christopher VP/Motorcycle Management Feb 01 Option Exercise 0.00 1,888 0 6,356 Feb 03 06:33 PM Guiffre Amy VP & Chief Communications Ofcr Feb 01 Option Exercise 0.00 655 0 12,964 Feb 03 06:31 PM Thomas James Darrell VP/Treasurer Feb 01 Option Exercise 0.00 1,415 0 22,959 Feb 03 06:36 PM Root Jonathan R SVP - HDFSI Feb 01 Option Exercise 0.00 677 0 2,073 Feb 03 06:35 PM Niketh Bryan SVP, Motor Co. Product & Ops Feb 01 Option Exercise 0.00 1,463 0 4,636 Feb 03 06:33 PM Krause Paul J VP, Chief Legal Officer Dec 01 Option Exercise 0.00 914 0 2,141 Dec 03 12:49 PM Mansfield Luke Christopher VP Chief Strategy Dec 01 Option Exercise 0.00 4,831 0 6,014 Dec 03 12:43 PM Olin John A Former SVP & CFO Nov 09 Sale 34.45 92,002 3,169,044 0 Nov 12 08:42 AM ZEITZ JOCHEN Chairman and Acting President Aug 12 Buy 27.86 71,450 1,990,833 222,920 Aug 13 12:57 PM Thomas James Darrell VP - Interim CFO and Treasurer Aug 07 Option Exercise 24.01 2,228 53,494 23,772 Aug 11 04:10 PM Thomas James Darrell VP - Interim CFO and Treasurer Aug 07 Sale 25.86 2,228 57,616 21,544 Aug 11 04:10 PM Krause Paul J VP, Chief Legal Officer Jul 31 Option Exercise 0.00 750 0 1,467 Dec 03 12:49 PM KORNETZKE MARK R Chief Accounting Officer Jul 27 Option Exercise 0.00 500 0 3,082 Jul 29 05:00 PM ZEITZ JOCHEN Chairman and Acting President May 13 Buy 19.52 51,020 996,007 151,470 May 15 04:06 PM Olin John A SVP & CFO May 13 Buy 19.02 13,500 256,774 82,557 May 15 04:06 PM ZEITZ JOCHEN Chairman and Acting President May 08 Option Exercise 21.45 3,676 78,851 101,526 May 12 08:00 PM Alstead Troy Director May 08 Option Exercise 21.45 3,676 78,851 15,065 May 12 08:00 PM CAVE MICHAEL J Chairman of the Board May 08 Option Exercise 21.45 3,676 78,851 3,676 May 12 08:00 PM LINEBARGER NORMAN THOMAS Director May 08 Option Exercise 21.45 3,676 78,851 4,339 May 12 08:00 PM Sylvester Maryrose Director May 08 Option Exercise 21.45 3,676 78,851 18,867 May 12 08:00 PM ZEITZ JOCHEN Chairman and Acting President May 08 Buy 21.26 97,850 2,080,086 97,850 May 12 08:00 PM
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