HOG

Harley-Davidson Inc

May 21 • 12:05PM ET

22.43

-1.42 -5.93 %

Consumer Cyclical • Recreational Vehicles • USA • Mid • NYSE

| Held by: AVUV IJH VTI VB VBR VXF WTV CALF MDY DFAT

Index	-	P/E	12.73	EPS (ttm)	1.76	Insider Own	1.08%	Shs Outstand	105.62M	Perf Week	-12.53%
Market Cap	2.36B	Forward P/E	12.03	EPS next Y	1.87	Insider Trans	-0.17%	Shs Float	104.13M	Perf Month	-2.16%
Enterprise Value	2.77B	PEG	-	EPS next Q	0.65	Inst Own	110.64%	Short Float	13.20%	Perf Quarter	11.56%
Income	230.41M	P/S	0.55	EPS this Y	-83.11%	Inst Trans	-1.84%	Short Ratio	3.91	Perf Half Y	-5.54%
Sales	4.32B	P/B	0.77	EPS next Y	297.33%	ROA	2.35%	Short Interest	13.74M	Perf YTD	9.49%
Book/sh	29.01	P/C	1.31	EPS next 5Y	-0.39%	ROE	7.38%	52W High	31.25 -28.21%	Perf Year	-9.32%
Cash/sh	17.15	P/FCF	53.83	EPS past 3/5Y	-17.53% 219.23%	ROIC	5.40%	52W Low	17.09 31.28%	Perf 3Y	-30.95%
Dividend Est.	0.75 (3.34%)	EV/EBITDA	8.08	Sales past 3/5Y	-8.06% 1.99%	Gross Margin	27.28%	Volatility	4.57% 4.65%	Perf 5Y	-53.32%
Dividend TTM	0.73 (3.24%)	EV/Sales	0.64	EPS Y/Y TTM	-33.48%	Oper. Margin	3.90%	ATR (14)	1.12	Perf 10Y	-48.91%
Dividend Ex-Date	Mar 02, 2026	Quick Ratio	1.66	Sales Y/Y TTM	-9.82%	Profit Margin	5.34%	RSI (14)	42.79	Recom	2.65
Dividend Gr. 3/5Y	4.55% 10.35%	Current Ratio	1.91	EPS Q/Q	-79.05%	SMA20	-7.29%	Beta	1.28	Target Price	25.30
Payout	25.85%	Debt/Eq	0.72	Sales Q/Q	-11.79%	SMA50	1.95%	Rel Volume	0.68	Prev Close	23.85
Employees	5500	LT Debt/Eq	0.39	Earnings	May 05 BMO	SMA200	-4.94%	Avg Volume	3.51M	Price	22.43
IPO	Jul 08, 1986	Option/Short	Yes / Yes	EPS/Sales Surpr.	0.96% 4.53%	Trades		Volume	1,023,063	Change	-5.93%

Date	Action	Analyst	Rating Change	Price Target Change
May-19-26	Reiterated	Morgan Stanley	Underweight	$12 → $15
Mar-11-26	Initiated	Wells Fargo	Underweight	$15
Feb-12-26	Reiterated	DA Davidson	Buy	$30 → $25
Nov-25-25	Initiated	Loop Capital	Hold	$21
Nov-10-25	Reiterated	DA Davidson	Buy	$34 → $30
Oct-27-25	Downgrade	Morgan Stanley	Equal-Weight → Underweight	$25
Aug-25-25	Reiterated	DA Davidson	Buy	$31 → $34
Jan-23-25	Reiterated	Citigroup	Neutral	$34 → $31
Jan-21-25	Downgrade	Morgan Stanley	Overweight → Equal-Weight	$40 → $33
Dec-31-24	Reiterated	Robert W. Baird	Neutral	$40 → $36
Oct-02-24	Downgrade	Robert W. Baird	Outperform → Neutral	$44 → $40
Apr-23-24	Resumed	Morgan Stanley	Overweight	$50
Jul-21-23	Upgrade	DA Davidson	Neutral → Buy	$38 → $47
Jul-13-23	Reiterated	UBS	Neutral	$49 → $40
Apr-19-23	Initiated	KeyBanc Capital Markets	Sector Weight
Mar-21-23	Upgrade	Morgan Stanley	Equal-Weight → Overweight	$50
Mar-15-23	Upgrade	Jefferies	Underperform → Hold	$39
Nov-15-22	Initiated	Jefferies	Underperform	$39
Oct-24-22	Initiated	Citigroup	Neutral	$40
Oct-14-22	Reiterated	DA Davidson	Neutral	$36 → $37

Show Previous Ratings

May-13-26 07:15PM	Third Avenue Management's Strategic Moves: Harley-Davidson Inc. Takes Center Stage (GuruFocus.com)
May-05-26 12:44PM	Harley-Davidson, Inc. Q1 2026 Earnings Call Summary (Moby) +8.19%
11:12AM	Harley-Davidson stock rises as revenue tops estimates despite earnings shortfall (InvestorsHub)
11:03AM	Harley-Davidson Q1 2026 earnings miss as profit plunges (Quartz)
11:03AM	Harley-Davidson's profit plunged 81% even as motorcycle sales rose (Quartz)
09:24AM	Loading…
09:24AM	Harley-Davidson Has a Plan to Turn Things Around. The Stock Is Up. (Barrons.com)
08:24AM	Harley-Davidson's profit drops sharply, new strategy aims for growth (Milwaukee Journal Sentinel)
07:13AM	Harley-Davidson: Q1 Earnings Snapshot (Associated Press)
07:02AM	Harley-Davidson's New Boss Wants to Sell You a Bike You Can Actually Afford (The Wall Street Journal)
07:00AM	Harley-Davidson Delivers First Quarter Financial Results (PR Newswire)
07:00AM	Harley-Davidson Announces "Back to the Bricks" Strategic Plan to Restore Performance and Deliver Profitable Growth (PR Newswire)
May-04-26 04:06PM	Trump Administration Targets Dismantling of Already-Weakened DEI (Bloomberg) -5.19%
May-01-26 11:03AM	Harley-Davidson is recalling 88,000 motorcycles over a blocked engine air vent (Quartz)
Apr-22-26 11:00AM	Dickies x Harley-Davidson Return with "Built to Outlast" Collection (PR Newswire) -5.52%
Apr-21-26 07:00AM	Harley-Davidson, Inc. To Report First Quarter 2026 Results and Present Strategic Plan on May 5, 2026 (PR Newswire)
08:21PM	Loading…
Apr-14-26 08:21PM	Bear of the Day: Harley-Davidson (HOG) (Quartz)
05:29PM	Harley-Davidson, Inc. to Host Audio Webcast to Provide an Investor Discussion of Harley-Davidson Financial Services (HDFS) on Thursday, April 16, 2026 (PR Newswire)
Apr-10-26 06:00AM	Harley-Davidson resets brand ahead of growth strategy rollout (Marketing Dive)
Apr-09-26 04:19PM	Harley-Davidson Stock Jumps as Company Reveals Marketing Reset (The Wall Street Journal) +6.24%
11:00AM	HARLEY-DAVIDSON LAUNCHES RIDE (PR Newswire)
Apr-01-26 06:05AM	Wisconsin companies announce nearly 1,000 layoffs in March (Milwaukee Journal Sentinel)
06:05AM	Wisconsin companies announce more than 1,000 layoffs in March (Milwaukee Journal Sentinel)
Mar-25-26 11:15AM	Harley-Davidson Slashing Jobs as Tariffs Erase Profits (IEN)
Mar-23-26 04:51PM	Harley-Davidson cuts jobs as profits fall 26%. Wisconsin impact unknown (Milwaukee Journal Sentinel)
Mar-11-26 09:40AM	Oracle, Nike upgraded: Wall Street's top analyst calls (The Fly)
07:45AM	Here Are Wednesday's Top Wall Street Analyst Research Calls: CrowdStrike, Harley-Davidson, Intuitive Surgical, Medline, Nike, Oracle, Planet Fitness, Vici Properties, and More (24/7 Wall St.)
Mar-06-26 12:45AM	UBS Cuts Harley-Davidson (HOG) Price Target; Morgan Stanley Sees Uneven Consumer Environment (Insider Monkey)
Mar-05-26 08:00AM	Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 700,000,000 5.125 per cent. Guaranteed Notes due 2026 (PR Newswire)
Mar-04-26 11:37PM	3 of Wall Street's Favorite Stocks We Steer Clear Of (StockStory) +5.25%
Mar-03-26 04:00PM	Harley-Davidson, Inc. to Present at Citi's 2026 Global Consumer & Retail Conference (PR Newswire)
09:01AM	Loading…
Feb-27-26 09:01AM	Harley-Davidson (HOG) Falls on Revenue Decline and Pricing Pressure (Insider Monkey)
08:00AM	Worried about leaving your kids with probate complications when you die? Avoid putting certain assets in a living trust (Moneywise)
Feb-25-26 06:20PM	Congressman Who Bought Small-Cap Stocks In 2025 Is Back With New 2026 Pick: Here's What He's Buying (Benzinga)
Feb-24-26 11:37PM	3 Small-Cap Stocks We're Skeptical Of (StockStory)
Feb-22-26 11:03PM	Harley-Davidson (HOG): Buy, Sell, or Hold Post Q4 Earnings? (StockStory)
Feb-19-26 10:03AM	Here's What Analysts Are Saying About Harley-Davidson (HOG) Post Earnings (Insider Monkey)
Feb-18-26 10:53AM	C.H. Robinson CEO on AI fears: 'We're the disruptor and not the disrupted' (Yahoo Finance)
10:24AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
06:03AM	Harley-Davidson hit with $67 million in Trump administration tariffs in 2025 (Milwaukee Journal Sentinel)
Feb-17-26 05:20AM	DA Davidson Lowers its Price Target on Harley-Davidson, Inc. (HOG) to $25 and Maintains a Buy Rating (Insider Monkey)
12:33AM	The 5 Most Interesting Analyst Questions From Harley-Davidson's Q4 Earnings Call (StockStory)
Feb-13-26 05:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
10:44AM	How to Approach Harley-Davidson Stock After Q4 Earnings Release? (Zacks)
Feb-12-26 09:36AM	S&P Signals Possible Junk Downgrade as Harley Sales Drop 12% (GuruFocus.com)
Feb-11-26 05:24PM	This iconic American brand's debt may be on the verge of junk status (MarketWatch)
12:31AM	HOG Q4 Deep Dive: Inventory Actions and Dealer Focus Shape 2026 Outlook (StockStory)
Feb-10-26 11:08PM	Harley-Davidson Q4 Earnings Call Highlights (MarketBeat)
04:38PM	Harley-Davidson Earnings Were Bad News Until They Were Good News for the Stock (Barrons.com)
04:02PM	Harley-Davidson Inc (HOG) Q4 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
02:19PM	Harley-Davidson Shares Rebound After 11% Premarket Drop on 2026 Outlook (GuruFocus.com)
12:45PM	Harley-Davidson Reports Weak Q4 On Lower Shipment, Widened Losses (Benzinga)
12:33PM	Can Harley-Davidson Ever Roar Higher Again? (24/7 Wall St.)
11:37AM	Harley-Davidson's New CEO Seeks to Reset Relationship With Dealers (The Wall Street Journal)
11:35AM	Harley-Davidson reports $279 million quarterly loss, motorcycle sales down 26% (Milwaukee Journal Sentinel)
11:34AM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
11:15AM	December Retail Sales Came in Flat (Zacks)
11:02AM	Harley Q4 Earnings Miss Expectations, Revenues Fall Y/Y (Zacks)
10:36AM	Retail Sales, Import/Export Prices & Q4 Earnings Hit the Tape (Zacks)
10:30AM	Compared to Estimates, Harley-Davidson (HOG) Q4 Earnings: A Look at Key Metrics (Zacks)
09:56AM	Harley-Davidson Stock Plunges Then Pops After Earnings Report. This Is Why. (Barrons.com)
09:25AM	Paramount sweetens WBD buyout offer, Spotify surges on user growth (Yahoo Finance Video)
08:18AM	Harley-Davidson's (NYSE:HOG) Q4 CY2025 Sales Top Estimates But Stock Drops 11.3% (StockStory)
08:18AM	These Stocks Are Todays Movers: CVS, Spotify, Harley-Davidson, Coca-Cola, TSMC, BP, Datadog, S&P Global, and More (Barrons.com)
08:05AM	Harley-Davidson (HOG) Reports Q4 Loss, Misses Revenue Estimates (Zacks)
07:47AM	Harley-Davidson Stock Plunges. Guidance Was a Disappointment. (Barrons.com)
07:42AM	Harley-Davidson Loss Widens on Falling Motorcycle Sales (The Wall Street Journal)
07:00AM	Harley-Davidson: Q4 Earnings Snapshot (Associated Press Finance)
07:00AM	Harley-Davidson Delivers Fourth Quarter and Full Year Financial Results and 2026 Outlook (PR Newswire)
Feb-08-26 10:03PM	Harley-Davidson (HOG) Q4 Earnings Report Preview: What To Look For (StockStory)
Feb-07-26 10:57AM	India-US trade deal gives tariff-free access to Harley bikes, no reprieve for Tesla (Reuters)
Jan-27-26 09:10AM	Paccar (PCAR) Q4 Earnings Meet Estimates (Zacks)
Jan-26-26 09:30AM	Harley-Davidson, Inc. To Report Fourth Quarter and Year-End 2025 Results on February 10, 2026 (PR Newswire)
Jan-24-26 06:26AM	Morgan Stanley Sees Muted Demand Trends Weighing on Harley-Davidson (HOG) (Insider Monkey)
Jan-20-26 11:15AM	Greenland Escalation Risks a Different Kind of Trade War. How It Could Play Out. (Barrons.com)
Jan-15-26 06:40AM	Harley-Davidson price target lowered to $23 from $28 at Citi (TipRanks)
Jan-08-26 09:40AM	Are You a Value Investor? This 1 Stock Could Be the Perfect Pick (Zacks)
Jan-07-26 10:38PM	Q3 Earnings Highs And Lows: Harley-Davidson (NYSE:HOG) Vs The Rest Of The Leisure Products Stocks (StockStory)
Dec-31-25 07:57AM	Here's Why You Should Retain Harley Davidson in Your Portfolio Now (Zacks)
Dec-26-25 12:57PM	How the New Year's tax deadline poses a risk for gold, silver and the Dow (MarketWatch)
Dec-21-25 08:30AM	Here's your big free reminder on AI stocks for 2026 (Yahoo Finance)
Dec-18-25 01:08PM	Harley-Davidson, Inc. (HOG): A Bull Case Theory (Insider Monkey)
Dec-15-25 11:01PM	3 Reasons to Avoid HOG and 1 Stock to Buy Instead (StockStory)
09:40AM	Why This 1 Value Stock Could Be a Great Addition to Your Portfolio (Zacks)
Dec-14-25 11:38PM	3 Profitable Stocks with Questionable Fundamentals (StockStory)
Dec-10-25 05:52PM	Harley-Davidson Makes Executive Changes Under New CEO (The Wall Street Journal)
04:15PM	Harley-Davidson Announces Key Leadership Changes (PR Newswire)
Dec-09-25 10:15PM	Analyst Report: Harley-Davidson, Inc. (Morningstar Research)
11:02AM	Down 8% in December, Investors Should Wait Until Late January to Buy Harley-Davidson (Barchart)
Dec-08-25 02:21PM	Why Harley-Davidson (HOG) Shares Are Falling Today (StockStory)
Dec-04-25 11:30AM	Why Is Harley-Davidson (HOG) Down 3.9% Since Last Earnings Report? (Zacks)
Dec-02-25 01:33PM	122-year-old motorcycle brand struggles, dozens of dealers close (TheStreet)
07:55AM	Harley-Davidson Financial Services, Inc. Announces It is Giving Notice of Full Redemption of its Outstanding 6.50% Medium-Term Notes due 2028 (PR Newswire)
Dec-01-25 08:15AM	Don't put these 5 assets in a living trust. How to help your kids bypass probate when you die (Moneywise)
Nov-26-25 09:40AM	Harley-Davidson (HOG) is a Top-Ranked Value Stock: Should You Buy? (Zacks)
Nov-25-25 04:00PM	Harley-Davidson, Inc. Declares Dividend (PR Newswire)
09:17AM	Here Are Tuesdays Top Wall Street Analyst Research Calls: Applied Materials, CDW, Exact Sciences, Harley-Davidson, Oshkosh, ServiceNow and More (24/7 Wall St.)
Nov-24-25 06:00AM	Harley-Davidson Financial Services, Inc. Announces Results of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029 (PR Newswire)
Nov-21-25 06:00PM	Harley-Davidson, Mister Car Wash, Leggett & Platt, Hilton, and European Wax Center Stocks Trade Up, What You Need To Know (StockStory) +5.25%
03:08PM	Harley-Davidson Financial Services, Inc. Announces Pricing of Tender Offers for Any and All of its Outstanding 6.500% Medium-Term Notes due 2028 and 5.950% Medium-Term Notes due 2029 (PR Newswire)
Nov-20-25 05:46PM	3 Value Stocks We Keep Off Our Radar (StockStory)

Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.

CEOMr. Arthur Francis Starrs III

CFO & Chief Commercial OfficerMr. Jonathan R. Root

Chief Marketing & Technology OfficerMr. Matt Ryan

Chief LegalMr. Paul J. Krause

Chief Operating OfficerMr. Bryan Niketh

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Root Jonathan R	Officer	May 19 '26	Proposed Sale	24.21	1,554	37,622		May 19 04:01 PM
Sylvester Maryrose	Director	May 14 '26	Option Exercise	0.00	6,015	0	27,890	May 18 04:26 PM
Masood Rafeh	Director	May 14 '26	Option Exercise	0.00	6,015	0	13,495	May 18 04:25 PM
Golston Allan C.	Director	May 14 '26	Option Exercise	0.00	3,008	0	7,310	May 18 04:24 PM
Flees Lori Ann	Director	May 14 '26	Option Exercise	0.00	6,015	0	17,223	May 18 04:23 PM
FARLEY JR JAMES D	Director	May 14 '26	Option Exercise	0.00	6,015	0	22,220	May 18 04:22 PM
Alstead Troy	Director	May 14 '26	Option Exercise	0.00	6,015	0	41,249	May 18 04:20 PM
Krause Paul J	Chief Legal Officer	May 11 '26	Sale	26.00	1,564	40,664	30,012	May 13 08:38 PM
Krause Paul J	Officer	May 11 '26	Proposed Sale	26.00	1,564	40,664		May 11 04:13 PM
Do Charles	Sr. Vice President, HDFSI	Mar 12 '26	Sale	18.09	4,241	76,741	183	Mar 16 06:13 PM
Do Charles	Officer	Mar 12 '26	Proposed Sale	18.10	4,241	76,741		Mar 12 04:15 PM
Flees Lori Ann	Director	Mar 09 '26	Buy	18.89	4,000	75,546	11,208	Mar 09 04:32 PM
Starrs Artie	President & CEO	Mar 09 '26	Buy	19.10	15,000	286,500	15,000	Mar 09 04:32 PM
Masood Rafeh	Director	Feb 27 '26	Buy	18.00	2,775	49,950	7,480	Mar 02 07:22 PM
FARLEY JR JAMES D	Director	Feb 25 '26	Sale	18.71	6,454	120,780	16,205	Feb 26 04:34 PM
FARLEY JR JAMES D	Director	Feb 25 '26	Proposed Sale	19.26	6,454	124,305		Feb 25 12:40 PM
Termaat Tori	Chief Human Resources Officer	Feb 09 '26	Option Exercise	0.00	1,074	0	16,024	Feb 09 06:07 PM
Termaat Tori	Chief Human Resources Officer	Feb 06 '26	Option Exercise	0.00	3,143	0	16,594	Feb 09 06:07 PM
Termaat Tori	Chief Human Resources Officer	Feb 05 '26	Option Exercise	0.00	1,515	0	14,244	Feb 09 06:07 PM
Root Jonathan R	CFO and CCO	Feb 09 '26	Option Exercise	0.00	1,186	0	32,431	Feb 09 06:06 PM
Root Jonathan R	CFO and CCO	Feb 06 '26	Option Exercise	0.00	9,980	0	34,245	Feb 09 06:06 PM
Root Jonathan R	CFO and CCO	Feb 05 '26	Option Exercise	0.00	3,168	0	25,362	Feb 09 06:06 PM
Krause Paul J	Chief Legal Officer	Feb 09 '26	Option Exercise	0.00	1,590	0	30,333	Feb 09 06:05 PM
Krause Paul J	Chief Legal Officer	Feb 06 '26	Option Exercise	0.00	4,802	0	31,178	Feb 09 06:05 PM
Krause Paul J	Chief Legal Officer	Feb 05 '26	Option Exercise	0.00	2,243	0	27,550	Feb 09 06:05 PM
Koval Glen	SVP Motorcycle Development	Feb 09 '26	Option Exercise	0.00	968	0	12,715	Feb 09 06:04 PM
Koval Glen	SVP Motorcycle Development	Feb 06 '26	Option Exercise	0.00	3,929	0	13,213	Feb 09 06:04 PM
Koval Glen	SVP Motorcycle Development	Feb 05 '26	Option Exercise	0.00	1,366	0	9,794	Feb 09 06:04 PM
Do Charles	Sr. Vice President, HDFSI	Feb 06 '26	Option Exercise	0.00	5,214	0	6,361	Feb 09 06:03 PM
Do Charles	Sr. Vice President, HDFSI	Feb 05 '26	Option Exercise	0.00	1,535	0	1,718	Feb 09 06:03 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 09 '26	Option Exercise	0.00	398	0	1,512	Feb 09 06:02 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 06 '26	Option Exercise	0.00	1,097	0	1,486	Feb 09 06:02 PM
Beck Bryan Andrew	Chief Accounting Officer	Feb 05 '26	Option Exercise	0.00	590	0	590	Feb 09 06:02 PM
Mansfield Luke Christopher	Chief Commercial Officer	Nov 20 '25	Sale	23.21	11,500	266,954	12,055	Nov 24 04:20 PM
Mansfield Luke Christopher	Officer	Nov 20 '25	Proposed Sale	23.21	11,500	266,954		Nov 20 04:26 PM
Do Charles	Sr. Vice President, HDFSI	Oct 31 '25	Option Exercise	0.00	4,655	0	5,802	Nov 12 04:15 PM
Do Charles	Sr. Vice President, HDFSI	Nov 07 '25	Sale	25.51	4,136	105,509	183	Nov 12 04:15 PM
Do Charles	Officer	Nov 07 '25	Proposed Sale	25.51	4,136	105,530		Nov 07 04:11 PM
Masood Rafeh	Director	Aug 05 '25	Buy	24.06	2,068	49,756	4,705	Aug 07 04:15 PM

open in yahoo | open in reuters | open in marketwatch | open in google | open in EDGAR

HOG

Harley-Davidson Inc

Upgrade your Finviz experience