DRCT

Direct Digital Holdings Inc

Apr 09 • 04:00PM ET

0.6710

-0.0500 -6.93 %

Communication Services • Advertising Agencies • USA • NASD

Peers: MGNI CRTO MCHX FLNT QNST PERI IZEA PUBM APPS TTD

Index	-	P/E	-	EPS (ttm)	-65.94	Insider Own	1.12%	Shs Outstand	2.80M	Perf Week	-12.95%
Market Cap	1.88M	Forward P/E	-	EPS next Y	-1.50	Insider Trans	-93.40%	Shs Float	2.77M	Perf Month	-33.56%
Enterprise Value	9.01M	PEG	-	EPS next Q	-1.94	Inst Own	4.20%	Short Float	0.95%	Perf Quarter	-76.98%
Income	-22.99M	P/S	0.05	EPS this Y	94.58%	Inst Trans	7.45%	Short Ratio	0.01	Perf Half Y	-95.84%
Sales	34.69M	P/B	-	EPS next Y	63.50%	ROA	-82.08%	Short Interest	0.03M	Perf YTD	-81.06%
Book/sh	-1.44	P/C	2.58	EPS next 5Y	-	ROE	-	52W High	67.65 -99.01%	Perf Year	-97.90%
Cash/sh	0.26	P/FCF	-	EPS past 3/5Y	- -33.57%	ROIC	-	52W Low	0.70 -4.21%	Perf 3Y	-99.57%
Dividend Est.	-	EV/EBITDA	-	Sales past 3/5Y	-27.05% 22.69%	Gross Margin	-17.60%	Volatility	12.04% 10.02%	Perf 5Y	-
Dividend TTM	-	EV/Sales	0.26	EPS Y/Y TTM	26.48%	Oper. Margin	-43.10%	ATR (14)	0.12	Perf 10Y	-
Dividend Ex-Date	-	Quick Ratio	0.18	Sales Y/Y TTM	-44.30%	Profit Margin	-66.28%	RSI (14)	29.60	Recom	2.00
Dividend Gr. 3/5Y	- -	Current Ratio	0.18	EPS Q/Q	23.64%	SMA20	-19.10%	Beta	5.87	Target Price	8.00
Payout	-	Debt/Eq	-	Sales Q/Q	-7.43%	SMA50	-44.62%	Rel Volume	0.07	Prev Close	0.72
Employees	73	LT Debt/Eq	-	Earnings	Mar 31 AMC	SMA200	-94.94%	Avg Volume	2.63M	Price	0.67
IPO	Feb 11, 2022	Option/Short	No / No	EPS/Sales Surpr.	-150.00% -37.10%	Trades		Volume	197,910	Change	-6.93%

Date	Action	Analyst	Rating Change	Price Target Change
Mar-27-24	Downgrade	Noble Capital Markets	Outperform → Market Perform

Apr-08-26 09:00PM	Direct Digital Holdings Inc (DRCT) Q4 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com) -7.69% -6.93%
Apr-03-26 08:30AM	Direct Digital Holdings, Inc. Q4 2025 Earnings Call Summary (Moby)
Mar-31-26 07:08PM	Direct Digital Holdings Reports Fourth Quarter and Full Year 2025 Financial Results (PR Newswire)
Mar-11-26 09:00AM	Orange 142 Finds Short Travel Videos Earn Four Times the Views on TikTok (PR Newswire)
Mar-04-26 09:00AM	Orange 142 Launches Ignition+, an Integrated, AI-Enabled Programmatic Media Solution Focused on Transparency and Efficiency (PR Newswire)
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Feb-26-26 09:00AM	Orange 142 Expands Visit El Paso's Reach Through Targeted Digital Campaign (PR Newswire)
Feb-12-26 01:30PM	Direct Digital Holdings Regains Compliance with Nasdaq Bid Price Requirement (PR Newswire) -7.60%
Feb-10-26 03:36PM	Orange 142 and Pigeon Forge Department of Tourism Detail Early Case Study on AI-Driven Search (PR Newswire) +12.80%
Feb-05-26 09:00AM	Destinations International Names Orange 142's Cassandra Razzi to Social Impact Committee (PR Newswire) -9.66%
Jan-26-26 02:51PM	Orange 142 Wins Two 2025 MarCom Awards for Emerald Isle Realty Digital Campaign (PR Newswire) -17.27%
Jan-14-26 10:00AM	Orange 142 Launches Dedicated High-Compliance Practice for Regulated Industries (PR Newswire)
Jan-08-26 08:30AM	Direct Digital Holdings Announces Reverse Stock Split (PR Newswire) -5.09%
Nov-13-25 01:00PM	Direct Digital Holdings Regains Compliance with Nasdaq Stockholders' Equity Requirement (PR Newswire) +44.07%
Nov-07-25 12:13AM	Direct Digital Holdings Inc (DRCT) Q3 2025 Earnings Call Highlights: Strategic Partnerships and ... (GuruFocus.com) -34.56%
Nov-06-25 06:20PM	Direct Digital Holdings, Inc. (DRCT) Reports Q3 Loss, Misses Revenue Estimates (Zacks)
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04:06PM	Direct Digital Holdings Reports Third Quarter 2025 Financial Results (PR Newswire)
04:05PM	Direct Digital Holdings Announces Expansion of its Equity Reserve Facility to $100 Million (PR Newswire)
Nov-05-25 08:08AM	Direct Digital Holdings Inc (DRCT) Q3 2025: Everything You Need To Know Ahead Of Earnings (GuruFocus.com)
Nov-04-25 09:00AM	Orange 142 and ReachTV Launch First-of-Its-Kind Travel & Tourism Ad Platform (PR Newswire) -8.28%
Oct-29-25 08:30AM	Direct Digital Holdings to Report Third Quarter 2025 Financial Results (PR Newswire)
Oct-09-25 09:00AM	Colossus SSP Launches 2025 Momentum Program With Backing From Digitas (PR Newswire) +22.16%
Aug-11-25 02:00PM	Direct Digital Holdings Raises $25 Million in Series A Preferred Equity (PR Newswire)
Aug-06-25 03:35AM	Direct Digital Holdings Inc (DRCT) Q2 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com) -18.57%
Aug-05-25 05:55PM	Direct Digital Holdings, Inc. (DRCT) Reports Q2 Loss, Lags Revenue Estimates (Zacks)
04:05PM	Direct Digital Holdings Reports Second Quarter 2025 Financial Results (PR Newswire)
Aug-04-25 08:30AM	Direct Digital Holdings to Report Second Quarter 2025 Financial Results (PR Newswire) +17.69%
Jun-12-25 09:00AM	Orange 142 Releases Gaming Best Practices Guide to Help Marketers Level Up In-Game Advertising Strategies (PR Newswire)
Jun-05-25 09:00AM	Orange 142 Releases Social Media Marketing Best Practices For Brands to Drive Stronger Social Media Campaigns and ROI (PR Newswire)
May-29-25 09:00AM	Orange 142 Releases Micro-Influencer Marketing Best Practices as Brands Seek Deeper Engagement (PR Newswire) +8.03%
May-15-25 10:03AM	Orange 142 Releases Best Practices for Foot Traffic Attribution as Real-World Visits Rebound (PR Newswire) -5.36%
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May-08-25 09:00AM	Orange 142 Unveils Essential Guide for Brand Visibility in the Generative AI Search Era (PR Newswire)
May-07-25 09:59AM	Q1 2025 Direct Digital Holdings Inc Earnings Call (Thomson Reuters StreetEvents) -21.60%
03:24AM	Direct Digital Holdings Inc (DRCT) Q1 2025 Earnings Call Highlights: Navigating Challenges with ... (GuruFocus.com)
May-06-25 04:05PM	Direct Digital Holdings Reports First Quarter 2025 Financial Results (PR Newswire)
May-05-25 10:27AM	Direct Digital Holdings Inc (DRCT) Q1 2025: Everything You Need To Know Ahead Of Earnings (GuruFocus.com)
May-01-25 09:00AM	Orange 142 Releases "Digital Audio Best Practices Guide" to Help Marketers Maximize Reach in a Rapidly Evolving Audio Landscape (PR Newswire) +26.18%
Apr-29-25 08:30AM	Direct Digital Holdings to Report First Quarter 2025 Financial Results (PR Newswire) +13.88%
Apr-10-25 09:00AM	Direct Digital Holdings AI Council Releases New Guide to Help Organizations Navigate Responsible AI Adoption (PR Newswire) -16.46%
Apr-09-25 09:00AM	Orange 142 Emerging Channels Council Releases 'Best Practices Guide to CTV Advertising' Empowering Marketers to Increase Investments in the Channel (PR Newswire) +14.78%
Apr-03-25 09:00AM	Direct Digital Holdings Releases 'The Generative AI Roadmap' to Help Business Leaders Navigate Safe and Scalable AI Adoption (PR Newswire) -10.12%
Mar-31-25 10:27AM	Direct Digital Holdings AI Council Unveils New Guide to Help Higher Ed Marketers Harness Generative AI (PR Newswire) -12.30%
Mar-28-25 01:54PM	Q4 2024 Direct Digital Holdings Inc Earnings Call (Thomson Reuters StreetEvents) -45.13%
03:04AM	Direct Digital Holdings Inc (DRCT) Q4 2024 Earnings Call Highlights: Strategic Diversification ... (GuruFocus.com)
Mar-27-25 09:13PM	Direct Digital Holdings, Inc. (DRCT) Q4 2024 Earnings Call Transcript (Seeking Alpha) +71.61%
04:01PM	Direct Digital Holdings Reports Q4 & Full-Year 2024 Financial Results (PR Newswire)
Mar-26-25 09:00AM	Orange 142 Partners with Tourism Economics to Deliver Advanced Attribution and Economic Impact Data for Destination Marketing Organizations (PR Newswire)
Mar-20-25 04:01PM	Direct Digital Holdings to Report Q4 & Full-Year 2024 Financial Results (PR Newswire)
09:00AM	Direct Digital Holdings Launches "Practical Generative AI Use Cases & Tools for DMOs" to Help Break New Ground in Destination Marketing With AI (PR Newswire)
08:15AM	Gambling.com Group Limited (GAMB) Beats Q4 Earnings and Revenue Estimates (Zacks)
Mar-13-25 09:00AM	Direct Digital Holdings Releases Best Practices Guide for AI Prompting (PR Newswire)
Mar-06-25 09:00AM	Direct Digital Holdings Launches 'Practical Generative AI Use Cases & Tools for Agencies' Guide to Empower Agency Leaders in AI Adoption (PR Newswire) -7.01%
Mar-05-25 09:00AM	Direct Digital Holdings and Green Tea Technology Introduce Teranexa: A Collaborative Joint Venture for AI-Enhanced City Solutions (PR Newswire) +7.61%
Feb-27-25 09:00AM	Direct Digital Holdings Introduces Guide to High-Quality AI Data Management for Businesses (PR Newswire) -6.93%
Feb-20-25 09:00AM	Direct Digital Holdings Introduces A New Framework to Help Businesses Manage AI Adoption in the Workplace (PR Newswire)
Feb-13-25 10:00AM	Direct Digital Holdings' AI Council Launches 'Demystifying AI' Ebook to Bridge the Enterprise AI Divide (PR Newswire)
Feb-08-25 02:28AM	Direct Digital Holdings, Inc. (DRCT) Launches AI Council to Empower SMBs in Digital Advertising (Insider Monkey)
Feb-06-25 09:00AM	Direct Digital Holdings Launches AI Council to Bridge the AI Gap for Small and Medium-size Business Advertisers (PR Newswire)
Jan-28-25 12:52PM	Orange 142 Launches Emerging Markets Council to Help SMBs Reach Audiences in Mexico and Latin America, Driving International Travel to and from the U.S. (PR Newswire)
Jan-09-25 09:49AM	Colossus SSP Integrates with Scope3 to Offer Green Media Solutions, Expanding into Sustainability (PR Newswire)
Nov-26-24 09:00AM	Orange 142 Recognized with Multiple Industry Awards for Digital Marketing Excellence (PR Newswire)
Nov-25-24 09:00AM	Direct Digital Holdings to Participate in Noble Capital Markets' Twentieth Annual Emerging Growth Equity Conference (PR Newswire)
Nov-22-24 09:55AM	Orange 142 Introduces Emerging Channels Council to Guide SMBs in Retail Media, Social Media, and Connected TV (PR Newswire) +8.40%
Nov-21-24 01:43PM	Direct Digital Holdings Ranked Number 101 Fastest-Growing Company in North America on the 2024 Deloitte Technology Fast 500 (PR Newswire) -9.85%
Nov-13-24 10:48AM	Colossus SSP Launches 'Momentum' Program to Empower Underrepresented Publishers (PR Newswire) -29.17%
02:25AM	Direct Digital Holdings Inc (DRCT) Q3 2024 Earnings Call Highlights: Navigating Challenges and ... (GuruFocus.com)
Nov-12-24 04:01PM	Direct Digital Holdings Reports Q3 2024 Financial Results (PR Newswire)
09:00AM	Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers (PR Newswire)
Nov-08-24 09:00AM	Direct Digital Holdings to Report Third Quarter 2024 Financial Results (PR Newswire)
Oct-31-24 09:00AM	Direct Digital Holdings Unifies Orange 142 and Huddled Masses to Power Client Growth in Digital Marketing and Advertising (PR Newswire)
Oct-21-24 09:00AM	Direct Digital Holdings Announces Strategic $20 Million Equity Reserve Facility to Accelerate Growth Plan (PR Newswire) -11.53%
Oct-16-24 04:01PM	Direct Digital Holdings Regains Nasdaq Compliance (PR Newswire) -22.84% +5.05%
Oct-15-24 05:03PM	Direct Digital Holdings Reports Filings for Full-Year 2023, Q1 2024 and Q2 2024 (PR Newswire)
Oct-09-24 09:00AM	Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions (PR Newswire)
Oct-08-24 10:32AM	Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership (PR Newswire)
Aug-27-24 04:05PM	Direct Digital Holdings Announces Receipt of Anticipated Additional Delinquency Notice (PR Newswire) -6.40%
Jul-29-24 06:15AM	3 Dirt-Cheap Stocks Under $10 That Could EXPLODE! (InvestorPlace)
Jul-16-24 04:00AM	Direct Digital Holdings, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - DRCT (PR Newswire) +14.62%
Jul-12-24 10:30AM	Direct Digital Holdings, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - DRCT (PR Newswire)
Jul-04-24 02:06AM	Direct Digital Holdings, Inc. Sued for Securities Law Violations - Contact the DJS Law Group to Discuss Your Rights - DRCT (PR Newswire)
Jun-10-24 04:10PM	Direct Digital Holdings Appoints BDO as New Auditor (PR Newswire) +6.88% +19.32%
May-31-24 09:36AM	Direct Digital Holdings Sued for Securities Violations by Block & Leviton; Investors Who Have Lost Money Encouraged to Contact the Firm (GlobeNewswire)
May-30-24 11:37AM	Direct Digital Holdings Lawsuit Filed by Block & Leviton; Investors Who Have Lost Money Should Contact the Firm (Newsfile)
May-28-24 05:43AM	Direct Digital Holdings Investors Who Have Lost Money Should Contact Block & Leviton to Find Out How They Might Recover Money Through A Recent Securities Lawsuit (Newsfile)
May-24-24 04:01PM	Direct Digital Holdings Announces Receipt of Expected Delinquency Notification Letter From Nasdaq Relating to Non-Compliance with Listing Rule 5250(c)(1) (PR Newswire)
08:18AM	Direct Digital Holdings Sued For Securities Violations; Block & Leviton Encourages Investors Who Have Lost Money to Contact the Firm (Newsfile)
May-14-24 03:19PM	Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False Advertising (PR Newswire)
Apr-30-24 03:25PM	7 Multibagger Growth Stocks to Buy to Defy the Downtrend (InvestorPlace)
07:00AM	3 Growth Stocks That Could Be Heading Six-Feet Under (InvestorPlace)
Apr-23-24 04:01PM	Direct Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)(1) (PR Newswire) -9.96%
Apr-10-24 06:00PM	Direct Digital Holdings, Inc. (DRCT) Falls More Steeply Than Broader Market: What Investors Need to Know (Zacks)
Apr-02-24 09:00AM	81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' Research (PR Newswire) -10.41%
Mar-27-24 11:32AM	Direct Digital Holdings, Inc. (NASDAQ:DRCT) Q4 2023 Earnings Call Transcript (Insider Monkey) -39.49%
Mar-26-24 08:54PM	DRCT Stock Earnings: Direct Digital Holdings Misses EPS, Misses Revenue for Q4 2023 (InvestorPlace) -8.43%
06:59PM	Direct Digital Sees Double-Digit Growth for 8th Consecutive Quarter (Exec Edge)
05:32PM	Direct Digital Holdings Inc (DRCT) Aligns with EPS Projections, Reports Revenue Surge in ... (GuruFocus.com)
04:01PM	Direct Digital Holdings Reports Q4 & Full-Year 2023 Results (PR Newswire)
Mar-20-24 04:01PM	Direct Digital Holdings Announces Rescheduling of Fourth Quarter and FY 2023 Financial Results Release and Conference Call (PR Newswire) +16.87% -9.41%
12:50PM	What to Expect From Direct Digital's (DRCT) Q4 Earnings? (Zacks)
Mar-10-24 11:51PM	What Are the Top 3 Stocks to Buy Right Now? Our Picks, Ranked (InvestorPlace)
Mar-07-24 07:30AM	The Top 7 Stocks to Buy in March 2024 (InvestorPlace) +5.48%

Direct Digital Holdings, Inc. engages in an end-to-end, full-service programmatic advertising platform, which focuses on advertising technology, data-driven campaign optimization and other solutions. It operates across multiple industry verticals such as travel, healthcare, education, financial services, and consumer products with an emphasis on small- and mid-sized businesses transitioning into digital with digital media budgets. The company was founded by Mark D. Walker and Keith W. Smith on June 21, 2018 and is headquartered in Houston, TX.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Mark Walker	OFFICER	Dec 12 '25	Proposed Sale	0.09	300,000	26,400		Dec 11 12:42 PM
Walker Mark D	Chairman and CEO	Nov 14 '25	Sale	0.21	245,008	51,452	0	Nov 17 04:05 PM
Walker Mark D	Chairman and CEO	Nov 13 '25	Sale	0.37	27,492	10,172	245,008	Nov 17 04:05 PM
SMITH W KEITH	President	Nov 13 '25	Sale	0.37	71,242	26,360	557,058	Nov 17 04:04 PM
SMITH W KEITH	President	Nov 14 '25	Sale	0.21	100,000	21,000	457,058	Nov 17 04:04 PM
Keith Smith	OFFICER	Nov 13 '25	Proposed Sale	0.35	600,000	210,000		Nov 14 08:27 AM
Mark Walker	OFFICER	Nov 12 '25	Proposed Sale	0.20	272,500	54,364		Nov 12 08:21 AM
Walker Mark D	Chairman and CEO	Aug 18 '25	Sale	0.39	24,313	9,482	23,000	Aug 19 05:42 PM
Walker Mark D	Chairman and CEO	Aug 15 '25	Sale	0.41	22,369	9,171	0	Aug 19 05:42 PM
Walker Mark D	Chairman and CEO	Aug 19 '25	Sale	0.39	23,000	8,970	0	Aug 19 05:42 PM
SMITH W KEITH	President	Jul 24 '25	Sale	0.53	15,800	8,374	45,250	Jul 28 05:04 PM
SMITH W KEITH	President	Jul 25 '25	Sale	0.53	8,900	4,717	36,350	Jul 28 05:04 PM
SMITH W KEITH	President	Jul 28 '25	Sale	0.54	8,050	4,347	28,300	Jul 28 05:04 PM
SMITH W KEITH	President	Jul 21 '25	Sale	0.52	16,987	8,833	88,305	Jul 23 05:47 PM
SMITH W KEITH	President	Jul 22 '25	Sale	0.51	15,321	7,814	72,984	Jul 23 05:47 PM
SMITH W KEITH	President	Jul 23 '25	Sale	0.51	11,934	6,086	61,050	Jul 23 05:47 PM
Walker Mark D	Chairman and CEO	Jul 21 '25	Sale	0.52	16,735	8,702	68,350	Jul 23 05:44 PM
Walker Mark D	Chairman and CEO	Jul 22 '25	Sale	0.51	15,470	7,890	52,880	Jul 23 05:44 PM
Walker Mark D	Chairman and CEO	Jul 23 '25	Sale	0.51	5,567	2,839	47,313	Jul 23 05:44 PM
Walker Mark D	Chairman and CEO	Jul 18 '25	Sale	0.51	19,777	10,086	85,085	Jul 18 05:05 PM
Walker Mark D	Chairman and CEO	Jul 17 '25	Sale	0.52	19,315	10,044	104,862	Jul 18 05:05 PM
Walker Mark D	Chairman and CEO	Jul 16 '25	Sale	0.53	11,603	6,150	124,177	Jul 18 05:05 PM
SMITH W KEITH	President	Jul 17 '25	Sale	0.52	19,950	10,374	124,780	Jul 18 05:05 PM
SMITH W KEITH	President	Jul 18 '25	Sale	0.51	19,488	9,939	105,292	Jul 18 05:05 PM
SMITH W KEITH	President	Jul 16 '25	Sale	0.53	11,694	6,198	144,730	Jul 18 05:05 PM
Walker Mark D	Chairman and CEO	Jul 14 '25	Sale	0.55	21,154	11,635	143,846	Jul 16 04:05 PM
Walker Mark D	Chairman and CEO	Jul 15 '25	Sale	0.54	8,066	4,356	135,780	Jul 16 04:05 PM
SMITH W KEITH	President	Jul 14 '25	Sale	0.55	20,476	11,262	164,524	Jul 16 04:05 PM
SMITH W KEITH	President	Jul 15 '25	Sale	0.54	8,100	4,374	156,424	Jul 16 04:05 PM
Keith Smith	Officer	Jul 14 '25	Proposed Sale	0.60	185,000	110,445		Jul 14 11:33 AM
Mark Walker	Officer	Jul 14 '25	Proposed Sale	0.60	146,000	87,162		Jul 14 10:50 AM
Cohen Richard	Director	Jun 12 '25	Sale	0.53	3,414	1,809	70,302	Jun 13 04:44 PM
Leatherberry Antoinette Renee	Director	Jun 12 '25	Sale	0.53	2,028	1,075	74,442	Jun 13 04:44 PM
Locke Mistelle	Director	Jun 12 '25	Sale	0.52	3,432	1,785	40,447	Jun 13 04:44 PM
Walker Mark D	Chairman and CEO	Jun 12 '25	Sale	0.53	11,574	6,134	6,986	Jun 13 04:02 PM
Walker Mark D	Chairman and CEO	Jun 11 '25	Sale	0.53	9,763	5,174	18,560	Jun 13 04:02 PM
Walker Mark D	Chairman and CEO	Jun 13 '25	Sale	0.51	6,986	3,563	0	Jun 13 04:02 PM
Leatherberry Antoinette Renee	Director	Jun 10 '25	Sale	0.55	4,009	2,205	68,265	Jun 12 04:25 PM
Cohen Richard	Director	Jun 10 '25	Sale	0.54	6,856	3,702	65,511	Jun 12 04:23 PM
Mark Walker	Officer	Jun 11 '25	Proposed Sale	0.55	146,000	79,570		Jun 11 01:26 PM
Walker Mark D	Chairman and CEO	Apr 17 '25	Sale	0.54	8,700	4,698	28,323	Apr 21 04:01 PM

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DRCT

Direct Digital Holdings Inc

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