AREB

American Rebel Holdings Inc

Sep 18 • 02:09PM ET

0.8141

+0.0149 1.86 %

Consumer Cyclical • Footwear & Accessories • USA • NASD

Peers: RGR SWBI VSTO POWW OLN AXON MCRB EVC SGI DY

Index	-	P/E	-	EPS (ttm)	-283.67	Insider Own	6.58%	Shs Outstand	8.54M	Perf Week	26.12%
Market Cap	6.96M	Forward P/E	-	EPS next Y	-	Insider Trans	9.47%	Shs Float	7.98M	Perf Month	-28.59%
Enterprise Value	13.89M	PEG	-	EPS next Q	-	Inst Own	2.93%	Short Float	8.58%	Perf Quarter	-49.75%
Income	-32.85M	P/S	0.73	EPS this Y	-	Inst Trans	478.95%	Short Ratio	0.86	Perf Half Y	-82.59%
Sales	9.47M	P/B	-	EPS next Y	-	ROA	-233.01%	Short Interest	0.69M	Perf YTD	-98.20%
Book/sh	-0.46	P/C	1.37	EPS next 5Y	-	ROE	-342.34%	52W High	193.48 -99.58%	Perf Year	-99.28%
Cash/sh	0.59	P/FCF	-	EPS past 3/5Y	77.59% 68.69%	ROIC	-	52W Low	0.52 58.05%	Perf 3Y	-99.98%
Dividend Est.	-	EV/EBITDA	-	Sales past 3/5Y	126.19% 84.44%	Gross Margin	-9.47%	Volatility	16.76% 14.24%	Perf 5Y	-100.00%
Dividend TTM	-	EV/Sales	1.47	EPS Y/Y TTM	58.11%	Oper. Margin	-138.89%	ATR (14)	0.11	Perf 10Y	-
Dividend Ex-Date	-	Quick Ratio	0.49	Sales Y/Y TTM	-37.77%	Profit Margin	-346.67%	RSI (14)	42.45	Recom	1.00
Dividend Gr. 3/5Y	- -	Current Ratio	0.72	EPS Q/Q	97.35%	SMA20	-2.61%	Beta	1.05	Target Price	450.00
Payout	-	Debt/Eq	-	Sales Q/Q	-12.68%	SMA50	-27.21%	Rel Volume	0.17	Prev Close	0.80
Employees	-	LT Debt/Eq	-	Earnings	-	SMA200	-94.15%	Avg Volume	800.17K	Price	0.81
IPO	Jan 23, 2018	Option/Short	No / Yes	EPS/Sales Surpr.	-3500.00% -8.83%	Trades		Volume	96,841	Change	1.86%

Sep-15-25 09:00PM	American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Updated Structure of 218 3rd Avenue Transaction Company Reaffirms Commitment to Strategic Property Acquisition and Nashville Expansion (GlobeNewswire) +9.30%
Sep-10-25 08:30AM	American Rebel (NASDAQ: AREB) Makes Minority Investment in Schmitty's Herbal Snuff and Pouches to Enter $10B Smokeless Market (GlobeNewswire)
Aug-29-25 08:30AM	American Rebel Light Beer Launches in Indiana with Zink Distributing, Delivering Record-Breaking Market Penetration and On-Premise Momentum (GlobeNewswire)
Aug-28-25 11:20PM	American Rebel Holdings Clarifies: No Amended S-1 Filed on August 28; Webull/Benzinga Posts Mischaracterized Prior June 3 Filing (GlobeNewswire) -28.06%
03:37PM	American Rebel Holdings files timely Nasdaq hearing request ahead of Aug. 27 deadline; hearing set Sept. 30; updates stockholders' equity, corporate actions, and Form 8-K filings. (GlobeNewswire)
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Aug-27-25 10:25AM	American Rebel Light Beer Elevates Cornwell Quality Tools NHRA U.S. Nationals in Indianapolis as Official Beer Sponsor, Boosting Brand Visibility Through Fan Engagement, Strategic Motorsports Partnership, and CEO Andy Ross Live Performances (GlobeNewswire)
Aug-20-25 08:30AM	American Rebel Light Beer Expands into Western North Carolina with Budweiser of Asheville, Inc. (GlobeNewswire)
Aug-19-25 08:30AM	Champion Safe Co. Welcomes Mountain Pass Safes: Montana's Rising Leader in Security and Service (GlobeNewswire) -5.79%
Aug-15-25 08:00AM	American Rebel Light Beer Powers NHRA Brainerd Nationals with 'Battle for the Rebel Axe,' Primary Sponsors - TSR Nitro, Minnesota Beer Launch, Andy Ross Live, and Rebel Segment planned for FOX TV Broadcast (GlobeNewswire)
Aug-14-25 08:30AM	America's Patriotic Beer - American Rebel Light - Takes Center Stage at NHRA Brainerd International Raceway's Biggest Fan Party in The Zoo with 'Battle for the Rebel Axe" and CEO Andy Ross Live in Concert (GlobeNewswire)
Aug-13-25 08:30AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Agreement with C&L Distributing, Minnesota's Leading Beer Distributor, Becomes Latest Top-Tier Partner for American Rebel Light Beer (GlobeNewswire)
Aug-12-25 09:00AM	American Rebel Light Beer Wins Big at Knoxville Nationals-Uniting Sprint Car Racing, Patriotism, and Retail Placements with Knoxville Nationals and Jason Meyers Racing Sponsorship (GlobeNewswire)
Aug-08-25 02:45PM	American Rebel Light Beer is Delivering Powerful Sales Performance and Increasing Market Share Momentum at its Inaugural Debut at the Knoxville Nationals, Approximately 25,000 Fans Expected Saturday (GlobeNewswire)
Aug-07-25 08:30AM	Champion Safe Co. Reports 30% Sales Growth with Northwest Safe - The Northwest's Premier Retailer and a National Voice in Safe Security (GlobeNewswire)
Aug-05-25 08:30AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Reports Triple-Digit Reorders and Accelerated Sell-Through for American Rebel Light Beer at Authorized and Active Total Wine & More Locations (GlobeNewswire)
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Jul-29-25 08:00AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Ignites Second National Media Blitz with Bold New TV and Digital Ads to Increase Investor Awareness and to Target Patriotic Consumers (GlobeNewswire) -7.09%
Jul-23-25 08:30AM	American Rebel Light Beer Builds Sales and Initial Placement Velocity with Independent Retailers Ahead of National Reset Season (GlobeNewswire)
Jul-22-25 08:00AM	American Rebel (NASDAQ: AREB) and American Rebel Light Beer Congratulate Matt Hagan on his Victory at the Muckleshoot Casino Resort NHRA Northwest Nationals (GlobeNewswire)
Jul-18-25 09:00AM	American Rebel Light Beer Roars Back to Eldora Speedway For The 42nd Annual Kings Royal Race Week (GlobeNewswire) -9.21%
Jul-17-25 08:30AM	Champion Safe Company Accelerates Market Growth with Strategic Dealer Expansion in Colorado (GlobeNewswire) +9.35%
Jul-15-25 08:00AM	American Rebel Holdings, Inc. (NASDAQ:AREB) Announces Record-Breaking Launch of American Rebel Light Beer in Mississippi with Clark Beverage Group (GlobeNewswire)
Jul-10-25 10:30AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer Distribution Expansion: Rebel Light Launches in Mississippi with Clark Beverage Group, Inc. (GlobeNewswire) +6.98%
08:00AM	Award-Winning Producer Doug Grau to Spearhead Creation of American Rebel Productions, a New Content Arm of American Rebel Holdings, Inc. (GlobeNewswire)
Jul-08-25 07:40AM	CEO Spotlight: American Rebel's Andy Ross on Turning Patriotism into a Breakout Product (ACCESSWIRE)
Jul-03-25 08:00AM	American Rebel Light Beer Congratulates John Hall on Triumphant NHRA Victory in Ohio (GlobeNewswire)
Jul-01-25 08:00AM	American Rebel Holdings (NASDAQ: AREB) Accelerates Beverage Retail Expansion with "Rebel Light" Beer Authorization in 62 Minuteman Food Mart Stores Across the Carolinas (GlobeNewswire)
Jun-26-25 02:27PM	American Rebel Returns to Country Stampede Music Festival as Official Beer Sponsor, Celebrating Explosive Growth and Patriotic Momentum (GlobeNewswire)
08:00AM	American Rebel Light Beer Sees Explosive E-Commerce Growth as Free Shipping Promo Drives Patriotic Sales Surge Ahead of July 4th (GlobeNewswire)
Jun-25-25 02:00PM	American Rebel Light Beer Recaps Successful Title Sponsorship of American Rebel Light Virginia NHRA Nationals (GlobeNewswire)
Jun-17-25 08:30AM	American Rebel Light Beer Strengthens Brand Position with NHRA as Title Sponsor of American Rebel Light Virginia NHRA Nationals (June 20-22, 2025) - National Television Broadcast on FOX and FS1 (GlobeNewswire)
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Jun-16-25 08:30AM	American Rebel Light Beer Expands into Virginia with Valley Distributing - Distribution Momentum Accelerates Nationwide (GlobeNewswire)
Jun-12-25 09:00AM	Celebrate Freedom, Celebrate America! American Rebel Light Beer-Free Shipping Through June 30th to Honor the Fourth of July and America's Birthday! (GlobeNewswire)
Jun-10-25 09:00AM	Honoring American Hero's: American Rebel Light Beer Proudly Hosting the 101st Airborne Division's Week of the Eagles Concert in Conjunction with the Celebration Honoring the U.S. Army 250th Birthday at Fort Campbell, Kentucky (GlobeNewswire) +5.29%
Jun-06-25 08:00AM	American Rebel CEO to Perform at Bristol Dragway and American Rebel Light Beer to be Featured at Trackside Bar and Beer Garden (GlobeNewswire)
Jun-05-25 09:00AM	American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand (GlobeNewswire)
Jun-03-25 09:00AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Announces American Rebel Light Beer's Initial Expansion into 62 Total Wine & More Locations - America's Largest Independent Alcohol Retailer (GlobeNewswire) +8.84%
May-22-25 08:00AM	American Rebel Congratulates Tony Stewart on Top Fuel Victory at Gerber Collision & Glass NHRA Route 66 Nationals (GlobeNewswire) -8.81%
May-21-25 09:10AM	American Rebel CEO Andy Ross to Rock Coca-Cola 600 Weekend with Multiple High-Energy Concerts (GlobeNewswire)
May-16-25 09:10AM	Champion Safe Company Supports Inaugural Buckeye Blast Benefiting The Light Foundation (GlobeNewswire) -7.81%
May-14-25 08:30AM	American Rebel Beer Announces Sponsorship of Losers Bar & Grill Midtown Legendary Parking Lot Concert Series (GlobeNewswire)
May-13-25 09:10AM	Champion Safe's 2025 Trophy Series Attracts Strong Dealer Interest with Key Upgrades (GlobeNewswire)
May-08-25 09:38AM	Catch the High-Speed Action Again! American Rebel Light Beer NHRA 4-Wide Nationals Replay on FS1 - May 8, 2025 (GlobeNewswire)
May-07-25 08:00AM	American Rebel Light Beer Strategic Expansion Continues Full Throttle and Expands into Indiana with Premier Beverage Distributor Zink Distributing (GlobeNewswire)
May-06-25 08:40AM	American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement (GlobeNewswire) +7.85%
May-01-25 11:30AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Highlights Key Strategic Expansion Initiatives Following Successful Board Meeting and Investor Engagement at Mar-a-Lago (GlobeNewswire) -7.32%
Apr-29-25 11:11AM	American Rebel (NASDAQ: AREB) to Host Strategic Board Meeting and Exclusive Dinner for Investors at Mar-A-Lago Following Unprecedented Successful Sponsorship at the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway (GlobeNewswire)
Apr-28-25 09:10AM	Champion Safe Company Wraps Up a Strong Showing at the 154th NRA Annual Meeting (GlobeNewswire) -13.51%
Apr-25-25 12:50PM	American Rebel CEO Andy Ross Harnesses Media Appearance on NBC-TV West Palm Beach Affiliate to Amplify Growth Strategy, Propel Brand Expansion and Launch American Rebel Light Beer in Florida (GlobeNewswire)
Apr-22-25 02:05PM	American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina's Adams Beverages (GlobeNewswire) -7.53%
Apr-21-25 08:37AM	American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals (GlobeNewswire) -53.68%
Apr-17-25 08:29AM	American Rebel (NASDAQ:AREB) Congratulates Tony Stewart on History-Making Victory in NHRA Top Fuel Event at Las Vegas Motor Speedway (GlobeNewswire) -21.70%
Apr-15-25 09:05AM	American Rebel Beer Announces Launch Event in Bowling Green Kentucky with Distribution Partner - Clark Distributing Company (GlobeNewswire)
Apr-14-25 10:29AM	American Rebel Beer Named Entitlement Sponsor For the American Rebel Light NHRA 4-Wide Nationals (GlobeNewswire) +22.38%
Apr-10-25 08:00AM	American Rebel CEO Andy Ross Appears on Miami TV WSFL Home of the Florida Panthers and is Featured in the New York Post for his Meetings at Mar-A-Lago as the Brand Continues to Expand its Footprint in Florida (GlobeNewswire) +29.93%
Apr-09-25 10:03AM	AMERICAN REBEL ANNOUNCES CLOSING OF UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES (GlobeNewswire) -38.68%
Apr-07-25 08:15AM	American Rebel Holdings Issues Corporate Update Highlighting Recent Key Milestones and Strategic Growth Initiatives (GlobeNewswire) -45.59%
Apr-04-25 02:30PM	AMERICAN REBEL ANNOUNCES UP TO $11 MILLION PRIVATE PLACEMENT PRICED AT-THE-MARKET UNDER NASDAQ RULES (GlobeNewswire) +392.42%
Apr-03-25 08:00AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Invites Patriotic Investors, Fans, and Beer Enthusiasts to Celebrate Freedom with a New Video Release Highlighting the American Rebel Story (GlobeNewswire) -37.04%
Apr-02-25 11:38AM	American Rebel CEO Andy Ross to Appear on South Florida Television Morning Shows on NBC-TV Channel 5 West Palm Beach and 39 WSFL Home of the Florida Panthers (GlobeNewswire) +342.96%
Mar-28-25 01:42PM	American Rebel Launches Nationwide Ad Campaign on March 31 with 30 Second TV Spot, Complemented by Digital Media Across Leading Websites, to Increase Exposure of the Company and its Products to Millions of Viewers (GlobeNewswire) -31.31%
09:35AM	American Rebel to effect 1-for-25 reverse stock split on March 31 (TipRanks)
Mar-27-25 12:33PM	American Rebel Expands its Successful Sponsorship for 2025 with Tony Stewart Racing (TSR) in NHRA Mission Foods Drag Racing Series (GlobeNewswire) -27.21%
09:30AM	AMERICAN REBEL UPDATE: 1-FOR-25 REVERSE STOCK SPLIT UPDATED EFFECTIVE DATE IS MARCH 31, 2025, AS PER NASDAQ PROCESSING ROUND LOT (100 SHARE) SHAREHOLDER PROTECTION FRACTIONAL SHARE ROUND UP TO NEAREST WHOLE SHARE (GlobeNewswire)
Mar-26-25 03:00PM	American Rebel Beverage Pre-Launch Efforts and Launch Event at MAPS Air Museum with Tramonte Distributing of Ohio Leads to Record Breaking Initial Account Acquisition for American Rebel Light Beer (GlobeNewswire) +23.64%
Mar-24-25 09:30AM	AMERICAN REBEL ANNOUNCES 1-FOR-25 REVERSE STOCK SPLIT WITH ROUND LOT SHAREHOLDER PROTECTION TO BE EFFECTIVE ON MARCH 31, 2025 (GlobeNewswire) -20.38%
Mar-14-25 08:40AM	Champion Safes 2025 Triumph Series Gains Dealer Attention with Advanced Security Enhancements (GlobeNewswire)
Mar-06-25 08:00AM	American Rebel Light Beer Continues Rapid National Retailer Rollout Momentum with Multi-Case Placement Throughout Balls Food Stores, a Leader in the Kansas City Metro Market for Over 100 Years (GlobeNewswire) -9.65%
Feb-25-25 09:10AM	Champion Safe Partners with NetWize to Enhance Technology, Streamline Operations and Drive Sales, Margin, and Profit Growth (GlobeNewswire) -15.14%
Feb-21-25 08:32AM	American Rebel Holdings, Inc. (NASDAQ: AREB) CEO Andy Ross Promotes the American Dream and Patriotic Products on NBC KSHB 41 Kansas City Morning Show KC Spotlight (GlobeNewswire)
Feb-19-25 08:00AM	American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding Iowa's Mahaska Bottling Company (GlobeNewswire) -8.21%
Feb-18-25 09:50AM	Champion Safe Co. Surpasses Sales Goals at Recent Buying Group Shows, Achieving $2.4M Year-To-Date 2025 Sales and Outperforming Internal Projections (GlobeNewswire)
Feb-13-25 09:28AM	American Rebel Light Beer Now Available Online in 40 US States (GlobeNewswire)
Feb-11-25 03:20PM	American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025. (UPDATED) (GlobeNewswire)
08:00AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Regains Compliance with NASDAQ Listing Standards as of February 10, 2025. (GlobeNewswire)
Feb-05-25 07:55AM	American Rebel CEO Andy Ross to Appear on ABC-TV Tampa Weekday Morning Show Morning Blend (GlobeNewswire)
Jan-23-25 08:05AM	Nashville's Iconic Tootsie's World Famous Orchid Lounge is Now Serving America's Patriotic Beer - American Rebel Light! (GlobeNewswire)
Jan-17-25 08:00AM	American Rebel Light Continues Rapid Growth by Signing Distribution Agreement with Tramonte Distributing for Six Counties in Northeastern Ohio (GlobeNewswire) -9.48%
Jan-16-25 08:55AM	PRO Superstar Shootout Returns February 6-8 to Bradenton Motorsports Park Featuring Full-Time Top Fuel, Funny Car and Pro Stock Drag Racing Teams including Matt Hagan and the Dodge//SRT Hellcat American Rebel Light Funny Car (GlobeNewswire)
Jan-15-25 08:00AM	Champion Safe Company Unveils 2025 Estate Series Safes: Crafted with American Steel and Superior Craftsmanship for Unmatched Reliability (GlobeNewswire) -10.34%
Jan-13-25 08:00AM	American Rebel Holdings CEO Andy Ross Performs at Legendary Whiskey Jam Showcase (GlobeNewswire)
Jan-10-25 08:30AM	American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Delivery of Initial Shipment of American Rebel Light Beer to Kentucky Distribution Partner - Clark Distributing Company (GlobeNewswire) -6.17%
Jan-07-25 08:00AM	American Rebel Light Beer ROCKED NASHVILE at their Successful Launch Party at the Iconic KID ROCK'S BIG ASS HONKY TONK ROCK 'n' Roll Steakhouse. (GlobeNewswire) +41.62%
Dec-16-24 08:00AM	American Rebel Light Beer Announces Placements of Multi-Case Product Displays at Key Strategic and Premium Retail Accounts Across Tennessee (GlobeNewswire)
Dec-11-24 09:06AM	American Rebel Light Beer Announces Nashville Launch Party at Kid Rock's Big Ass Honky Tonk Rock 'n' Roll Steakhouse (GlobeNewswire) +5.78%
Nov-27-24 05:00PM	American Rebel Holdings, Inc. Receives NASDAQ Notice (GlobeNewswire)
Nov-12-24 08:40AM	American Rebel Light Debuts at Renowned Nashville Bar and Original Live Music Venue The Local Nashville and The Local Hendersonville (GlobeNewswire) -9.35%
Nov-05-24 08:00AM	American Rebel Supports Metro Nashville Police Department's 30th Annual Toy Parade in collaboration with Boswell's Harley-Davidson American Rebel Light Beer Featured at Nashville's Scoreboard Opry Bar & Grill Afterparty (GlobeNewswire) +12.05%
Oct-31-24 07:16AM	American Rebel Holdings Faces Financial Challenges Amid New Initiatives (TipRanks) -10.00%
Oct-30-24 08:00AM	American Rebel Light Beer Expands Distribution Network to the Commonwealth of Kentucky with Clark Distributing Company (GlobeNewswire) -5.54%
Oct-28-24 09:17AM	American Rebel Holdings, Inc. - Champion Safe Co. Announces the Introduction of Two New SAFE GUARD Models: Sport 20 and BTC 12 (GlobeNewswire)
Oct-17-24 08:00AM	American Rebel Holdings, Inc. Regains Compliance with NASDAQ Minimum Bid Price Requirement (GlobeNewswire)
Oct-15-24 08:00AM	American Rebel Light Beer Connecticut Launch Party at Toad's Place Presented by Dichello Distributors (GlobeNewswire) -6.38%
Oct-10-24 09:26AM	American Rebel CEO and American Rebel to be Featured at NHRA FallNationals Pre-Stage Fan Fest October 10 in Waxahachie, Texas (GlobeNewswire)
Oct-03-24 08:00AM	American Rebel Holdings, Inc. Ships Initial Order of 12oz and 16oz Tall Boy cans of American Rebel Light Beer to leading Tennessee Distributor, Best Brands Incorporated (GlobeNewswire) -30.79%
Oct-02-24 09:15AM	American Rebel Holdings, Inc. Ships Re-Stocking Order from Kansas' Standard Beverage for American Rebel Light Beer (GlobeNewswire) -47.72%
08:00AM	AMERICAN REBEL HOLDINGS, INC. (NASDAQ: AREB) ANNOUNCES EFFECTIVENESS OF 1-FOR-9 REVERSE STOCK SPLIT AT THE OPEN OF TRADING ON OCTOBER 2, 2024 (GlobeNewswire)
Oct-01-24 08:05AM	American Rebel Light Beer Announces Initial Shipment of 12oz and 16oz cans to Dichello Distributors, Inc., the largest privately owned Anheuser-Busch distributorship in Connecticut. (GlobeNewswire)
Sep-27-24 04:45PM	AMERICAN REBEL ANNOUNCES 1-FOR-9 REVERSE STOCK SPLIT (GlobeNewswire) +64.95%
08:00AM	American Rebel Light Beer is Primary Sponsor of Tony Stewart Racing Team's SRT Hellcat Funny Car driven by Matt Hagan at the NHRA Midwest Nationals in St. Louis (GlobeNewswire)
Sep-09-24 09:03AM	American Rebel Light Beer Completes Initial Production Run of 12oz and Tall Boy 16oz Cans (GlobeNewswire) +8.73%

American Rebel Holdings, Inc. engages in the design and marketing of branded safes, and personal security and self-defense products. It also designs and manufactures branded apparel and accessories. The company was founded on December 15, 2014 and is headquartered in Brentwood, TN.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
HRT FINANCIAL LP	10% Owner	Apr 04 '25	Buy	12.06	230,223	2,776,489	171,658	Apr 09 11:26 AM
HRT FINANCIAL LP	10% Owner	Apr 07 '25	Sale	13.31	181,652	2,417,788	9,994	Apr 09 11:26 AM

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AREB

American Rebel Holdings Inc

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